Category: Sales Leadership

How To Be A Modern Marketer In The Age Of Data And Analytics - Victor Belfor
Bernie Borges

How To Be A Modern Marketer In The Age Of Data And Analytics

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

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How to Win Friends and Drive Business in the Age of Social Media
Bernie Borges

How to Win Friends and Drive Business in the Age of Social Media

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.

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The Road to Marketing as a Contributor to Revenue in the Business
Bernie Borges

The Road to Marketing as a Contributor to Revenue in the Business

On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business.

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