Category: Sales Leadership

Developing a 21st Century Marketing Organization
Bernie Borges

Developing a 21st Century Marketing Organization

Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. Betsy Rhotbart of Vonage walks us through what it takes, on this episode.

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Building a Personal Brand to Elevate a Corporate Brand
Bernie Borges

Building a Personal Brand to Elevate a Corporate Brand

Bernie’s guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand.

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Man and woman looking at light bulb
Mario Martinez Jr.

Closing the Digital Skills Gap is Serious Business

Capgemini and LinkedIn have published a report that says employers must up their game to attract, develop and keep digital talent. Addressing the digital sales skills gap is a big step in the right direction to solving buyer’s problems and winning more sales.

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