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The 4 Digital Selling Skills Of The Successful Modern Seller

The 4 Digital Selling Skills Of The Successful Modern Seller

Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. Kurt...

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Empower a World-Class Sales Force With the Right Sales Enablement Framework, with Byron Matthews, Episode #72

Empower a World-Class Sales Force With the Right Sales Enablement Framework, with Byron Matthews, Episode #72

Sales enablement isn’t just a hot topic in today’s selling environment, it’s completely revolutionizing the way we approach sales. Byron Matthews was born and raised in sales and he now serves as the CEO for the Miller Heiman Group, an industry leader for providing business...

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The Future Is Now With Artificial Intelligence For Marketing

The Future Is Now With Artificial Intelligence For Marketing

For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to...

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8 Steps to Energize Your Customer Buying Cycle Through Storytelling, with Mike Bosworth, Episode #70

8 Steps to Energize Your Customer Buying Cycle Through Storytelling, with Mike Bosworth, Episode #70

The customer buying cycle is an idea that’s being revamped by Mike Bosworth, an industry leader in social selling. On this episode of #SellingWithSocial, Mike and I discuss 8 major steps to energize your customer buying cycle and increase sales performance....

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How To Build A Winning Sales Career And Become A Respected Sales Leader, with Kim Green-Kerr, Episode #66

How To Build A Winning Sales Career And Become A Respected Sales Leader, with Kim Green-Kerr, Episode #66

These days, nobody starts their sales career with the intention of staying with one company for over 20 years, but Kim Green-Kerr has done exactly that. She is Senior Vice-President at Sprint Business Solutions, a post she’s attained by climbing her way up the Sprint...

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SWS_Blog_EP#64_How To Stop Selling And Start Leading, with Deb Calvert

How To Stop Selling And Start Leading, with Deb Calvert, Episode #64

Deb Calvert is the co-author of the brand new book, “Stop Selling and Start Leading” - a seminal work that outlines the actual responses of thousands of buyers to discover what they really want and need form the sellers they work alongside....

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Addressing Challenges and Changing Culture with Enterprise Social Sales Programs

Addressing Challenges and Changing Culture with Enterprise Social Sales Programs

Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking....

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Learn-from-Digital-Sales-and-Marketing-Practitioners-in-the-Trenches

Learn From Digital Sales and Marketing Practitioners In The Trenches Or Be Left Behind

On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP....

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How SAP Is Innovating in Social Selling ROI Measurement

How SAP Is Innovating in Social Selling ROI Measurement

What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social...

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