Sales Training

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For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to...

Cold Calling, Leadership, Marketing Leadership, Podcast, Sales, Sales Hiring, Sales Leadership, Sales Operations, Sales Training, Selling With Social, Social Media, Strategy

8 Steps to Energize Your Customer Buying Cycle Through Storytelling, with Mike Bosworth, Episode #70

May 10, 2018

The customer buying cycle is an idea that’s being revamped by Mike Bosworth, an industry leader in social selling. On this episode of #SellingWithSocial, Mike and I discuss 8 major steps to energize your customer buying cycle and increase sales performance....

Digital Sales, Digital Sales Ecosystem, Digital Selling, Marketing Leadership, Personal Branding, Podcast, Sales, Sales Leadership, Sales Operations, Sales prospecting, Sales Training, Selling With Social

How To Build A Winning Sales Career And Become A Respected Sales Leader, with Kim Green-Kerr, Episode #66

Apr 12, 2018

These days, nobody starts their sales career with the intention of staying with one company for over 20 years, but Kim Green-Kerr has done exactly that. She is Senior Vice-President at Sprint Business Solutions, a post she’s attained by climbing her way up the Sprint...

SWS_Blog_EP#64_How To Stop Selling And Start Leading, with Deb Calvert

Case Studies, Digital Sales, Digital Selling, Marketing Leadership, Personal Branding, Podcast, Sales, Sales Enablement, Sales Leadership, Sales prospecting, Sales Training, Selling With Social, Social Media, Social Media Strategy, Social Selling, Strategy

How To Stop Selling And Start Leading, with Deb Calvert, Episode #64

Mar 29, 2018

Deb Calvert is the co-author of the brand new book, “Stop Selling and Start Leading” - a seminal work that outlines the actual responses of thousands of buyers to discover what they really want and need form the sellers they work alongside....

Digital Sales, Digital Selling, Leadership, Podcast, Sales, Sales Enablement, Sales Leadership, Sales Operations, Sales prospecting, Sales Training, Social Business Engine, Social Media, Social Media Strategy, Social Selling, Strategy

Addressing Challenges and Changing Culture with Enterprise Social Sales Programs

Mar 28, 2018

Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking....

Digital Sales, Digital Selling, Podcast, Sales, Sales Leadership, Sales Operations, Sales Training, Social Business Engine, Social Media Strategy, Social Selling, Strategy

Learn From Digital Sales and Marketing Practitioners In The Trenches Or Be Left Behind

Mar 21, 2018

On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP....

Digital Sales, Digital Selling, Marketing Leadership, Podcast, Sales, Sales Enablement, Sales Leadership, Sales Operations, Sales Training, Social Business Engine, Social Media, Social Media Strategy, Social Selling, Strategy

How SAP Is Innovating in Social Selling ROI Measurement

Mar 14, 2018

What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social...

Case Studies, Digital Sales, Digital Selling, Leadership, Marketing Leadership, Podcast, Sales, Sales Enablement, Sales Leadership, Sales Operations, Sales prospecting, Sales Training, Social Business Engine, Social Media, Social Selling, Strategy

Winning at Social Selling Training & Enablement

Mar 07, 2018

Social selling training is a key part of any modern, successful sales force. The team at SAP recognizes this fact and has put together a world-class social selling training program for their sales teams across the globe. The theme of this episode, number four in...

Digital Sales, Digital Selling, Leadership, Podcast, Sales, Sales Enablement, Sales Leadership, Sales Operations, Sales Training, Social Business Engine, Social Selling, Strategy

Alignment of Sales and Marketing for Social Selling Success at SAP

Feb 28, 2018

Sales and marketing alignment is vital for any company to be successful and the SAP team shines in the way they've made it happen. Listen to this episode to find out why SAP is leading the way in this important area....

Business Ownership, Case Studies, Digital Sales, Digital Selling, Entrepreneurs, Entrepreneurship, Leadership, Sales, Sales Leadership, Sales Operations, Sales Training, Selling With Social

How To Increase Sales by 80% and Deal Size by 40% Year Over Year with Chris Merritt, Episode #59

Feb 22, 2018