fanocracy David Meerman Scott
Mario Martinez Jr.

Creating A Profitable Fanocracy For Your Brand, with David Meerman Scott, Episode #130

David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!

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Linkedin Headline for Sales Professionals
Jack Wells

Social Selling Tips: LinkedIn Headlines for Sales Professionals

Stumped on what to write in your headline on LinkedIn? How do you do all of that when writing LinkedIn headlines for sales professionals and you’re limited to 120 characters? Keep reading to find out what Chuck Shaver, Director for Sales with Vengreso, recommends in his fourth Quick Tip of the Week video.

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Woman typing creating LinkedIn PointDrive on her Laptop
Viveka

PointDrive Pointers to Engage the Modern Buyer

If you’ve been wondering what PointDrive is all about, look no further! This article from LinkedIn Expert, Viveka von Rosen, outlines how to use this great tool not only for your digital selling efforts, but also as a resource for your clients.

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Amy Franko modern sales
Mario Martinez Jr.

To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90

My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

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4 Social Selling Myths
Stan Robinson

4 Social Selling Myths

There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions.

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Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Mario Martinez Jr.

Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89

Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.

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Selling to C Level Executives How to Master It
Mario Martinez Jr.

How to Master Selling To The C Suite, with Steve Hall, Episode #88

We’ve all heard that there are advantages to selling to the C Suite, but do you know what they are and how to make the most of them? My guest on this episode of #SellingWithSocial is one of the foremost authorities on selling at C Level, Steve Hall. Steve believes and teaches that If you sell high value B2B products or services, it’s better to sell as high up the chain as you can.

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