Social Media Strategy

VengresoSocial Media Strategy (Page 2)
Building a Personal Brand to Elevate a Corporate Brand

Building a Personal Brand to Elevate a Corporate Brand

Bernie's guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for NeuroInternational. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand....

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The 4 Digital Lead Nurturing Steps That Work Sales Magic, with Charlene Li, Episode #65

The 4 Digital Lead Nurturing Steps That Work Sales Magic, with Charlene Li, Episode #65

Digital lead nurturing is a hot topic because it’s where old-school prospecting methods are applied through technology-driven approaches. Any time the old meets the new, feathers get ruffled. Charlene Li is a self-proclaimed analyst who loves sales and marketing, and she's Mario's guest on this...

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How Content for Sales Creates More Sales Pipeline - Mario Martinez Jr.

How Content for Sales Creates More Sales Pipeline

We all want to have a full sales pipeline to fuel our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. outlining Vengreso's new...

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SWS_Blog_EP#64_How To Stop Selling And Start Leading, with Deb Calvert

How To Stop Selling And Start Leading, with Deb Calvert, Episode #64

Deb Calvert is the co-author of the brand new book, “Stop Selling and Start Leading” - a seminal work that outlines the actual responses of thousands of buyers to discover what they really want and need form the sellers they work alongside....

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Addressing Challenges and Changing Culture with Enterprise Social Sales Programs

Addressing Challenges and Changing Culture with Enterprise Social Sales Programs

Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking....

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SWS_Blog_EP#63_How To Nurture Customer Success And Create Customer Advocates with

How To Nurture Customer Success And Create Customer Advocates with Allison Pickens, Episode #63

Why is customer success so important for sales organizations? It’s because 50% of the company's job is getting a new customer, the other 50% is keeping that customer - and keeping them happy. That customer happiness is what enables them to become a customer who...

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Learn-from-Digital-Sales-and-Marketing-Practitioners-in-the-Trenches

Learn From Digital Sales and Marketing Practitioners In The Trenches Or Be Left Behind

On this episode Social Business Engine podcast host Bernie Borges summarizes key takeaways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP....

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How SAP Is Innovating in Social Selling ROI Measurement

How SAP Is Innovating in Social Selling ROI Measurement

What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social...

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SWS_Blog_EP#61_4 Steps to Scale a Social Selling Training Program for Success, with Lind

4 Steps to Scale a Social Selling Training Program for Success, with Linda DiBias, Episode #61

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play In order to develop a social selling training program for your company, you’re either going to have to create it from scratch or learn from someone who’s already done it. That second choice sounds like...

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