A How To Guide in Influencer Marketing

On episode 50 you’ll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars.  

We focused our conversation on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with Cision.

Social Business Journal, Volume 2: Influencer Marketing

 

On This Episode You’ll Discover:

  • Brandon’s definition of influencer marketing
  • Challenges and trends facing influencer relations
  • What successful brands are doing right in influencer relations
  • Who “owns” content marketing when it comes to influencer relations
  • The role that technology plays in filtering through social messages to find the right influencers
  • How to define the value and budget of an influencer marketing campaign
  • The first steps to take when considering an influencer strategy

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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