Companies in Regulated Industries Can Also Do Digital Marketing

VengresoContent & Strategy Companies in Regulated Industries Can Also Do Digital Marketing

Companies in Regulated Industries Can Also Do Digital Marketing

I enjoy reading everything published by Mark Schaefer ranging from his blog to his five marketing books. In this HBR article, Mark explains how brands in highly regulated industries can be effective at content marketing by implementing a process and sticking to it.

The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Mark shares the example of BPV Capital Management, a national financial services company based in Knoxville, Tennessee. They have proven that brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.

So, as Mark Schaefer says, if you’re in a highly regulated industry, stop hiding behind your lawyers.

Read Mark’s full article at: hbr.org

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer, and speaker. He has a passion for communicating the value of aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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