The year 2020 has seen many marketing events canceled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well.
My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP of Marketing at the Content Marketing Institute (CMI), the organizer of Content Marketing World, which is one of my favorite marketing events (I have never missed one since its inception), by the way.
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Cathy oversees all marketing efforts for CMI, their events, their Chief Content Officer magazine (now digital only), their research, CMI University and all other CMI properties and happenings. Her goal is to grow the CMI community and audience online and offline. Pre-CMI, Cathy has 20+ years of experience in marketing, including agency life, B2C, national restaurant and nonprofit marketing, and her own marketing consulting business. She’s currently also a board member for The Orange Effect Foundation.
Listen to my conversation with Cathy to learn about the exciting plans for this year’s Content Marketing World virtual event.Discover why @CMIContent is breaking the rules of #ContentMarketing in 2020 in this episode of the @MMEnginepodcast with @bernieborges and @cmcphillips. #CMWorld Click To Tweet
Content Marketing World 10th Anniversary
Content Marketing World is CMI’s flagship event and although many marketers like me were looking forward to attending the 10th anniversary event live and in person, we all understand the need for this year’s event to go virtual.
However, this won’t be your typical online event. Cathy explains how the CMI team didn’t design a virtual version of the annual in-person Content Marketing World, because mimicking the live event is not feasible. Instead they are focusing on the tracks that make sense for virtual delivery and the speakers who embrace virtual speaking.
This year’s theme is “Break the Rules.”
As marketers we all have documented content strategies, such as frameworks, templates and calendars that we are following — which are great of course. But, the CMI team asks, what if we step out of the comfort zone, be creative and break the rules to do something new?
If we want to differentiate ourselves and our organizations, we must break the rules. That’s what the speakers at Content Marketing World will be talking about, bringing some great case studies. In fact, I have the privilege of delivering a session on Account-Based Podcasting (ABP), a term I use for using podcast content for lead generation at target accounts.
So, what’s different about this year’s event?
Cathy says the CMI team wanted to create an epic experience for attendees but also avoid Zoom fatigue and the heavy load that comes from working from home and juggling a million things. So they reached out to their loyal community and asked them what they wanted for this virtual edition of Content Marketing World.
Additionally, the CMI team studied hundreds of virtual events to see what they liked and disliked, not only in marketing but also in other industries to avoid limiting their creative thinking.Did you know that #CMWorld will be 100% virtual in 2020 and it’s going to be epic? Learn what the @CMIContent team has in store for this event in this episode of the @MMEnginepodcast with @bernieborges and @cmcphillips. Click To Tweet
Here’s a quick overview of what they came up with and what you can expect from the 10th Content Marketing World.
- Community activities before the event and sneak peeks of some talks to warm up the attendees.
- Extra sessions in November and December to follow up on what will be taught during the event in October.
- Access to speakers to ask questions.
- Online discussions within small groups before and after sessions.
- Events spread across several days.
- Workshops and forums available as video on demand.
- Main conference over four days – October 13 to 16, 2020
- Live keynotes.
- Virtual happy hours and entertainment.
Cathy says they have also created a strategy for attendees and sponsors to connect virtually. Registrants will answer a few questions about their company and their needs, and then will be matched with exhibitors who match their interests in the “Solutions Hub.”
“I want attendees to know which sessions to attend and which sponsors to visit, craving time with sponsors,” Cathy says.
The goal of the Content Marketing World team is that attendees leave with the ability to create epic content experiences for their customers and stakeholders. Speaking from personal experience, CMW has achieved this goal for nine consecutive years. I’m confident they’ll do it again in 2020.
Don’t miss this episode to learn more about the most epic event for content marketers and why you must attend. Hope to see you there!
You can save $100 when you register with the code: BORGES100
Featured on This Content Marketing World Episode
- Connect with Cathy on LinkedIn
- Follow Cathy on Twitter: @cmcphillips
- CMI’s website
- Content Marketing World Official Website
- The Orange Effect Foundation
Outline of This Episode
- [2:10] About the Content Marketing Institute
- [4:21] Content Marketing World’s 10th Anniversary
- [11:30] Why this is NOT the virtual version of CMW
- [20:40] What CMI learned from studying other virtual events
Resources & People Mentioned
- The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr
Connect With Bernie and Modern Marketing Engine
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
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