Creating a Movement in Women’s Fitness Apparel


Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing.

Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business.


On this episode you’ll discover:

  • How Andrea started blogging about weight loss to get in better shape and hold herself accountable.
  • How Andrea gained a following of individuals who share her passion and want a better world for their daughters.
  • How when Andrea was shopping for fitness apparel she had trouble finding her size and how she says people feel shamed for being a certain size.
  • How Andrea took advantage of the market gap for anything above an extra large in fitness apparel and purchased a line of clothing that started with a 2XL while seeking out larger sizes.
  • How Andrea’s transparency led to a virtual high five on her desire to make a difference and make the fitness apparel industry more inclusive.
  • How a Kickstarter campaign helped From Thick to Thin get sizes from extra small to 5XL.
  • Why Andrea decided to add inspirational sayings to the shirts to make a statement rather than market the brand.
  • Why From Thick to Thin transparently communicates on social media on a personal level with content that is very “real” and “raw,” and how they originally focused on building their Facebook community.

“It’s the content that people want, they want to see the face behind the brand and feel the transparency.” @akuchinski
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  • How Andrea has felt overwhelmed with her content strategy, but how she has learned a lot about digital technology and social media.
  • How From Thick to Thin’s content has a consistent voice and is meant to build relationships.
  • How they are creating serial content and their strategy behind content production.
  • Why Andrea focuses on Facebook because they have the biggest following there, but why she says it’s no longer easy to reach their audience organically.
  • How Andrea is using Facebook Groups, Instagram, and Twitter, and her interest in Facebook Live.
  • What to expect from Andrea and From Thick to Thin in 2016 around serial content and her plans to disrupt her industry for the greater good.
  • Why Andrea’s “one thing” is for individuals to take the leap and follow their passion.

Featured On This Episode:

There are TWO WAYS you can listen to this podcast with Andrea Kuchinski of From Thick to Thin.

You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.

P.S. Don’t miss next week’s podcast episode with Ken Schneider from U-Haul discussing their evolution as a 70 year old brand to using social media.Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!

Download Social Business Journal, Volume 7: Winning Through Niche Content Marketing

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
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