The Definitive Guide: From Social Media to Social Business
It’s time to go from “doing social” to producing measurable business impact using social!
In this guide you’ll learn:
- The critical steps to transition from being an organization focused on social media to one that practices social business focusing on business outcomes.
- How a social business supports its employees to build their professional profiles for career growth, business development and relationship building that generates measurable business opportunities.
- Why Social Business is much more than amassing fans, followers and likes… It’s about business.
Social business is a strategy that is rooted in humanizing the organization, empowering its employees to be brand ambassadors and engaging with customers through authentic person-to-person connection. Social business success is defined by experiencing seamless collaboration across the organization to help the customer succeed, publishing stories that inspire employees and customers to excel.
“Digital isn’t something that one department or a special person does. It’s something that everybody does.” – Charlene Li, CEO, Altimeter Group