Don’t Be Two-Faced or a Shrunken Head Social Seller
The dictionary defines the term “two-faced” as deceitful, insincere, or hypocritical. Obviously, it’s not a good label for a seller since Trust is one of the most important elements in sales.
The Importance of a Great LinkedIn® Profile
According to LinkedIn®, 62% of decision-makers look for an informative profile when deciding whether to work with a sales professional or not. As today’s buyers have changed into beginning their buying journey online, it’s a must that your presence is found on digital channels.
Other than researching for more information about solutions to their business challenges, buyers are also looking into the sales rep’s credibility to help them solve their pain points. Which is why it’s highly important that you show who you help, how you help, and how you’ve helped other clients in the past. By showing value on your profiles, prospects are more likely to engage in a sales conversation with you.
Profile Photos that Attract the Modern Buyer
In social selling, a person’s online presence forms the foundation of their reputation. That is why I am surprised to still see business professionals with poor LinkedIn® profile photos. Here are two tips to project a professional image on LinkedIn®:
Don’t be Two-Faced:
It’s your professional profile. Not yours and your kids, yours and your dog, yours and some else’s shoulder or arm or back of their head. It should be a headshot of just you and a neutral, non-distracting background is best. The only exception is if something in the photo really ties into your business. For example, if you sell Viareggio SuperYachts and you want a shiny Stella Maris in the background, I’ll give you a pass as long as you invite me for a test ride in Newport Beach.
Don’t Be Half-Faced:
Have you ever viewed someone’s profile and noticed that their photo is half the size of the allotted square? It probably looked fine when they first uploaded it but now it’s a “shrunken head”. That is because LinkedIn® changed the minimum image size a few months ago. It’s now 200 X 200 pixels. If your profile photo is half-sized, you’ll want to enlarge it or upload a larger image from the Profile Edit mode.
Turn Connections into Conversations Today
One of the key components every modern seller needs to become successful at social selling is to have an active and credible digital presence. Sales reps can ensure this by optimizing their LinkedIn® profiles to show who they help, how they help, and how they’ve helped past clients. An attractive profile starts with having a professional profile photo. Follow these tips to become “One-Faced” and project a more professional image on LinkedIn®.
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