Don’t Call Me a Social Media Expert
Because I train B2B sales reps how to leverage LinkedIn, I sometimes get labeled a Social Media expert. That’s because LinkedIn, Facebook, and Twitter are often called the Big 3 of Social Media. Labeling me as a Social Media expert is either too kind or too insulting, but either way it is inaccurate. I am a sales expert who sees LinkedIn as a tool that salespeople can use to accomplish a task.
Typically that task is connecting with a business decision maker via an introduction from a common connection. Proving LinkedIn training does not make me a social media expert any more than providing Salesforce training makes me an I.T. expert. Due to its 100% business focus, LinkedIn is very different from Facebook and Twitter, In fact, I wish Google+ would replace LinkedIn in the Big 3. Sure, Facebook, Twitter, and Google+ can all be used for business purposes, but they are best-suited for B2C businesses. Otherwise, they are mostly used for personal purposes. By contrast, LinkedIn is all business. So much so that I recently removed a connection for posting an update celebrating a San Francisco 49ers victory. Was it a huge win? Absolutely. Does it belong in my LinkedIn Updates? Not until I am a minority owner of the team.