Don’t Call Me a Social Media Expert

VengresoSales Enablement Don’t Call Me a Social Media Expert

Don’t Call Me a Social Media Expert

Because I train B2B sales reps how to leverage LinkedIn, I sometimes get labeled a Social Media expert. That’s because LinkedIn, Facebook, and Twitter are often called the Big 3 of Social Media. Labeling me as a Social Media expert is either too kind or too insulting, but either way it is inaccurate. I am a sales expert who sees LinkedIn as a tool that salespeople can use to accomplish a task.

Typically that task is connecting with a business decision maker via an introduction from a common connection. Proving LinkedIn training does not make me a social media expert any more than providing Salesforce training makes me an I.T. expert. Due to its 100% business focus, LinkedIn is very different from Facebook and Twitter, In fact, I wish Google+ would replace LinkedIn in the Big 3. Sure, Facebook, Twitter, and Google+ can all be used for business purposes, but they are best-suited for B2C businesses. Otherwise, they are mostly used for personal purposes. By contrast, LinkedIn is all business. So much so that I recently removed a connection for posting an update celebrating a San Francisco 49ers victory. Was it a huge win? Absolutely. Does it belong in my LinkedIn Updates? Not until I am a minority owner of the team.

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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