Driving Sales Excellence through Social Selling and Social Video

VengresoCold Calling Driving Sales Excellence through Social Selling and Social Video
sales excellence

Driving Sales Excellence through Social Selling and Social Video

Driving sales excellence using digital selling methodologies is easier than you might think. It’s really all about knowing what tools and more importantly what skills or techniques to use in your sales efforts.

In today’s client testimonial, Jeremy Steinman of the New York Jets shares how he leveraged social selling and social video to connect with top executives while growing his network to create more conversations. For the record, Jeremy is a graduate of TWO Vengreso training programs – our Digital Sales Video and Social Selling Training — and we couldn’t be more proud to hear about his success after training with us and now you get a chance to hear his interview.

Another reason this episode is one you don’t want to miss is Jeremy shares his experience in using video marketing for sales and how you as a regular ole salesperson can use it to send out personalized emails that buyers will respond to.

A little about Jeremy Steinman with the NFL sports club the NY Jets: He is a member of the New York Jets Premium Partnerships team, Jeremy works to help businesses engage with their most important asset—people. Through customizable partnerships, the Jets provide businesses with the opportunity to entertain those who are most crucial to their overall success all year long, through exclusive once-in-a-lifetime VIP Jets experiences!  But like any other event sales rep, he suffers from stiff competition and his product is not the low price leader.  This makes sales prospecting that much more complicated and certainly driving sales excellence into a laser-focused campaign is the key to success.  Take a listen to this interview.

How can you drive #sales excellence via prospecting? Listen 2 @jeremy_steinman & @M_3Jr discuss these #socialselling tacticsClick To Tweet

Getting prospects to make a follow-up with sales videos

Salespeople often have prospects that are hot at the beginning, but for reasons you’re not sure of they suddenly go cold. Jeremy is familiar with this, and so shares with us one particular event with a stale client.

After graduating from the Vengreso Digital Sales Video Training Program, he sent a sales video message to this particular prospect, and fortunately for him, this resulted in a converting a social connection into a meeting!

Learn 2 use #SalesVideo 2 create more Conversations! @jeremy_steinman @M_3jr tell #socialselling #SalesClick To Tweet

This is the first time he’s ever received a response from this one prospect. Using the video sales acceleration tool called OneMob combined with social selling helped push the envelope for Jeremy to get that next follow-up.

Driving sales excellence through personalized emails

In partnership with the Vengreso preferred video sales acceleration tool OneMob, our team always recommends product training first, before the mindset and skillset training.  I know it doesn’t sound like a sales excellence best practice does it?  However, in order for a sales team to show dramatic results they need to play with the technical aspects of the tool first then learn how to accelerate the results.

After our Vengreso training, Jeremy learned to combine social selling into his OneMob sales videos by posting them on social networking sites and for one-on-one messaging. Also from his training, he discovered some new approaches to take when sending his OneMob videos.  In case you wanted to see, here is an article written by our CSO called 5 Reasons Why You Should Care About LinkedIn Video, which walks you through some of the things Jeremy learned and practiced.

Creating personalized e-blasts via @OneMob per @jeremy_steinman & @M_3jr = RESUTS! #socialselling #salesClick To Tweet

According to Jeremy, leveraging sales video has been instrumental, especially in large campaigns that require customized & name-personalized e-blasting. But the feature that Jeremy finds essential for his email marketing campaigns is OneMob’s unique title feature that personalizes each video by inserting the name of the receiver, in the subject line itself. So in a nutshell, although it’s an email blast, each email sent is unique to each receiver making it totally customized.

Using LinkedIn for sales and marketing

Jeremy used to use LinkedIn primarily for just getting information about his prospects, and not for the purpose of connecting with them through the platform. But from his training with Vengreso, he learned how to approach prospects in a warmer, friendlier way using LinkedIn.

According to Jeremy, he’s able to gain traction using the social selling techniques we taught him, and leveraging social helps to build his credibility because prospects are able to see his face. Comparing it to his old approach, the probable reason that people won’t reply to cold calls is that they can’t begin to build trust just from a voice. However when seeing someone in person… well that is one of the first things that starts the trust building process.

In conclusion, having the right tools and skills can help you achieve sales excellence. What I liked about Jeremy’s story is that he used what he learned and made it his own by following the rules and then adding his personal touch.

LinkedIn is more than researching UR prospects. It's a #Sales tool @jeremy_steinman @M_3jr #socialsellingClick To Tweet

We hope Jeremy’s story has inspired you to do the same and go the extra mile with your sales efforts. I invite you to watch Jeremy’s video testimonial in full, as he shares a good example of how you can use OneMob videos within your social selling efforts.

For other customer testimonials like this, you can go to our Vengreso YouTube channel or check out our blog archive for article versions.

Also, please consider registering for our Social Social Selling Virtual Boot camp or schedule a 15-minute free consultation with me, Mario Martinez Jr., to learn how Vengreso can help you find the same success as Jeremy.

LinkedIn Social Selling Index to 100 -CTA


Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 82 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually.  Mario is one of 19 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” to be launched in 2018. He is recognized as the Number 1 Top Sales Performance Guru in the world, named 2018’s Top 10 Sales Influencers by The Modern Sales Magazine, and in 2017 he was named the Top 25 Inside Sales Professional and the 6th Most Influential Social Selling Leader globally. As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., the Examiner.com and is a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, SAP, and Cisco. He is also known to open a keynote with a Salsa dance.  Follow him on YouTubeLinkedIn or on Twitter .

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