This episode is a little different. My guest today is…me….I want to devote an episode to a topic that I am passionate about in social business. But, first it occurred to me that I have never given much background on me. So, before I dive into this topic, here’s just a little bit about me….
Founder, CEO of Find and Convert, a B2B digital marketing agency.
New York City –> Silicon Valley –> Tampa Bay
Empty nester who doesn’t have enough time to enjoy the Florida sunshine. ;(
Image Source: BusinessesGrow – Mark Schaefer
Here's what we'll cover:
Click to Show TOC
On This Episode You’ll Discover:
- The modern marketing department has limited reach
- The employee population represents the best opportunity for reach
- Why the “Content Shock” factor is the premise for employee advocacy
- The connected age paradigm spans personal and professional spheres
- Connecting person to person – P2P – is the paradigm in the connected age
- Employees have more reach collectively than most businesses do
- The marketing department is too small
- The most domain expertise is usually outside the marketing department
- The paradigm shift to employee advocacy starts with a culture check
- The C-Suite should embrace employee advocacy
- Governance policy is a must to empower employees to be an advocate
- Employee advocacy is a business strategy
Featured On This Episode:
- PR software leader: Cision
- Social Business Journal Volume 2
- BusinessesGrow: Mark Schaefer’s Content Shock blog post
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @sbengine
- Vengreso’s YouTube Channel | YouTube channel
- Social Business Engine website
You can listen to this podcast episode using the player button at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.
