Social Selling is Like Seduction

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In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. Three examples are discussed including Caterpillar (a Fortune 50 brand), a small business and how people like Ann Handley and Scott Monty are the face of their company in social media….You’re sure to take away some ideas you can put into your social selling practice.