Facebook Marketing an Hour a Day

VengresoPodcasts Facebook Marketing an Hour a Day

Facebook Marketing an Hour a Day

A podcast interview with Chris Treadaway

Co-author of Facebook Marketing an Hour a Day

The timing of this podcast interview is terrific. At the time of this blog post and podcast I am putting the finishing touches on my first of three Facebook and Twitter for Marketers workshops. I read most of Facebook Marketing an Hour a Day before this interview and finished it recently. I will use this book as a reference source at my workshops and will recommended it to the attendees.

A Playbook for Facebook Marketers

The book is a practitioner’s guide for Facebook marketing. While other books are feature centric (which isn’t a bad thing), this book serves as a step-by-step roadmap for marketers. It’s written for people who’ve been given a directive to use Facebook in their marketing strategy. It literally provides a day-by-day roadmap to develop a Facebook marketing plan and how to measure results.

Chris Treadaway co-authored the book with Mari Smith. Unfortunately, Mari was not available on the day we recorded the podcast interview. Mari is an example of hype meeting reality. She has a large following and deservedly so. She has great depth of knowledge and client experience using Facebook. Her brand presence on Facebook is both authentic and expert. As a trainer and consultant Mari is encyclopedic in her practical application of Facebook for marketers.

The Seven Truths of Social Networks

Early in the book, Chris and Mari lay out these seven truths, which help a marketer put Facebook marketing in its proper perspective. They are:
1. Social media is the preferred way people in younger demographics communicate.
2. Social media is based on the concept of friends, but that term today is very loosely applied.
3. The more active a consumer is on the Internet, the more likely they participate in multiple social networks.
4. Once information is shared on a social network, it is out there and can’t easily be contained.
5. Social media is best applied to existing Internet marketing programs along side other web assets.
6. The rules are still being made. Social media etiquette is still relatively immature. Tread carefully.
7. Social media usage is motivated by basic human needs, including love, self expression, emotion, sharing, influencing, showing off, fun, escapism, humor, nostalgia and making money.

Impact of the Seven Truths on Business

Chris and Mari point out that businesses need to create passion in people to get them to be interested in their business. A marketer must create an emotional connection between their brand and the people they seek to reach. The book feeds to marketers bite size pieces of a roadmap for fan pages, ads, measuring results and more.

Defining Your Social Media Product

Facebook gives everyone the opportunity to become a publisher. For example, a fan page is a company’s published face. The content and experience becomes part of the “product.” The whole experience your company offers on Facebook is the product. Your product must explain what problem needs solving? And, how you solve it by connecting with people at these core seven truths.

Favorite Example in the Book

I asked Chris to share his favorite example of a company doing Facebook marketing well. Mad Men is a television show about advertising in 60s. Their agency created a social networking approach that combines other media experiences with experiences on the web. They allow people to create a character avatar that can be shared on Facebook. You can even create wallpaper with these characters. Facebook is their biggest component of online connection with consumers using it to pull people into other social experiences.

Practical and Measurable

People in companies need to understand what’s possible, what’s measurable and what’s not so measurable. The book guides a marketer to understand what the management team wants to see in the way of results. Identifying realistic goals is an important guidance offered in the book. Some things are measurable and some are not. For example, it’s difficult to measure what’s the lifetime value of someone who “likes” you on Facebook. But, through proper expectations a marketer can provide meaningful data such as how many people engaged with the brand, how many new fans were added, how many referrals to the website, CTA (calls-to-action) responses and more. I’m thrilled to see how Chris and Mari emphasize the importance of experimentation in social media. Management must accept experimentation in a Facebook marketing plan.

Facebook Advertising

The book points out that Facebook advertising provides the most inexpensive targeted advertising option currently available online. There is so much wasted advertising across many media platforms. But, Facebook is very targeted due to demographics details collected by users. The information people provide about themselves allows advertising to be very targeted. For example, you can target by gender, age, interests, keywords, geography, marital status and more. And, it’s currently only about $.35 per thousand. Admittedly, Facebook advertising is best for consumer advertising and for local businesses where geo targeting is important.

One Free Copy Giveaway

Chris and Mari have provided me one FREE copy of Facebook Marketing an Hour a Day to give away. I will select one winner. All you have to do is make your case for the book. Tell me why you want or need this book. Just write on my wall on my Find and Convert fan page with your pitch. For extra consideration you might want to tweet about it with a shoutout to @berniebay or leave a review of this podcast in iTunes. The more you engage with my brand, the stronger case you’ll make to receive a free copy of Facebook Marketing an Hour a Day!  I’ll announce the winner by the 14th.

See you on Facebook!

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer, and speaker. He has a passion for communicating the value of aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

Comments
  • I was recommended this very book a few days through a connection on Linkedin. I just completed "Inbound Marketing" and that really hlped to broaden some horizons.

  • Uwe Twelker

    What can I say. I believe we are doing great work at eyelikeit – visual solutions. We put a lot of effort in understanding the business of our clients. We thrive to understand what the core of the clients business is (you may call it the hedge hog concept in Jim Collin's Good-to-Great-terminology), fine out, where their heart is. And then we need to understand what their clients need to see to understand at a glance: That's the people I have been always looking for. These are the products or services I was always looking for!

    Well and then we create a clear webdesign that steps back to put the clients CI and his product in the center of attention. Clear navigation so that the potential clients find immediately what they are looking for. We want that the visitors of the website say spontaneously: I like it!

    We are making our clients happy. We know that because they are continuously telling us. We finished an artist's website 2 days ago: sigranab.de A very small budget – you know this quasi probono things you do every once in a while – and a very very happy lady (the artist).

    Well, there are so many people and business out there we could make happy – if they would only find us! So that's what we worked hard on recently: I joined a successful business website, I got up to my elbows into search engine optimization – and well, yes, social network marketing is the next logical thing, don't you think?

    Thank you for the invitation to write here.

    • Uwe,
      Since you emailed me I learned that your comments here are sincere. But, you might be more careful how you write blog comments. Your comment sounds like you are advertising your business on my blog. I believe you are probably not doing this intentionally (I think). Be aware of this as you post comments on others blogs. Good luck.
      Cheers,
      Bernie

      • thank you very much for you comment – I will definitely follow your advice!
        Best
        Uwe

  • Peter

    This is one of the best book on facebook marketing that I have read. It provides practical ideas that you can implement right away.

    If you have a small business, you should get this book. I m just surprised that lots of small businesses are not implementing any online marketing efforts.

    • Hi Peter,
      I agree it is a terrific book for Facebook marketing. Many small businesses are getting more active on Facebook. This book can certainly help them. Spread the word. 😉
      Cheers,
      Bernie

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