Five Choices We Make to Be Future Strong


Bill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder. As CEO of The Jensen Group, Bill has worked with many clients such as Bank of America, Merck, Pfizer, GE, L’Oréal Italia, Genentech, NASA, Philips Lighting, and many others, to help companies double their efficiency.


Bill has spent the past 25 years studying how work gets done, and much of what he’s found horrifies him. On this episode, we’re going to dive into Bill’s latest book Future Strong. We’ll hear from Bill why the disruptive economy requires a workforce that is future strong and exactly what that means to each of us individually and to brands around the world. Tune in to hear Bill’s secrets to building your best future and how to lead your organization into the future.

On this episode you’ll discover:

  • Where Bill’s moniker Simpleton Bill came from and how it relates to “more, better, faster.”
  • How Future Strong was inspired by Charles Dickens’ Tale of Two Cities and how people are struggling to keep up with everything.
  • How the workforce needs to rely more on teammates (co-workers) and procedures, and the choices required to be future strong.
  • How every business needs A Players, and how everyone needs to be an A Player in some area of the business.
  • Why Bill says, everyone is facing an “Innovator’s Dilemma,” and how we all must be willing to be a “disruptive hero.”
  • Why you should manage your skills like an investment portfolio by being prepared for tomorrow and be willing to let go of what no longer serves you.
  • Why you should be intensely curious to be future strong.
  • Why Bill says, personal choices are corporate choices, and corporate choices are personal choices.
  • When researching for Future Strong, Bill crowd-sourced 7,000 senior executives, asking them, “What makes you, you?” and “What makes the tough choices that we all need to make as leaders to make future strong organizations?”

“The personal choices we make, also relate to how we work in the corporation.” @simpletonbill

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  • How these five choices to be future strong individually and in a company: inner truth, soul on fire, humble self, sacrifice, and reliance.
  • How there is a direct correlation between “crucible moments,” and how a crucible moment of my own greatly impacted my career.
  • How 80% of us think we know who we are, but have only done 20% of the work.
  • How knowing who you are personally is crucial so you have the foundation to fight for what you need to create results in the workplace.
  • How companies can leverage employees’ crucible moments to forge new programs, strategies and procedures.
  • Bill’s “one thing” is this question: “what do you want your legacy to be?”

Featured On This Episode:

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P.S. Our next podcast is a special episode recorded live on Blab and features Amy Heiss and Suzanne Doughty from Dell.Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!

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10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
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