Global Local Social Media Advocacy at Schneider Electric

Empowering Employee Advocates in Country

This week on the Social Business Engine podcast, I welcome Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands.

Schneider Electric is a global energy management solutions provider that helps people make the most of their energy performance while conserving resources; across the global energy chain, enabling people to experience and transform efficiency at home, at work, across the grid and the city. The company sells through a global distribution channel of electrical supply houses who sell to electricians who sell to the end customers including commercial and government customers, as well as home owners. The company employees more than 168,000 employees. This episode reveals how Schneider Electric, under Tanya’s leadership, leverages social across its employee population, across the globe.

The following image from their website illustrates the breadth of Schneider Electric’s energy solutions.

Schneider Electric energy solutions

Matt Smith, Energy Industry Analyst, Schneider Electric

On This Episode You’ll Discover How Schneider Electric:

  • Uses social media to expand brand awareness
  • How LSMAs manage their social media presence across the globe in local regions
  • Has a presence in over 150 countries, in over 30 languages with engagement at a local scale
  • Has experts writing blogs based on their domain expertise on topics such as how to use less energy
  • How Matt Smith is frequently featured on CNBC and is known for his blog at energyburritto.com
  • Places importance on employee training in “new media” to gain adoption
  • How employees across the enterprise participate in social
  • Has created Centers of Excellence in country with local expertise
  • Has a “Follow Me” program that teaches employees how to be social
  • Conducts monthly training for LMSAs with focus on engagement
  • Seeks perpetual growth among employee social adoption
  • How HR participates with employee branding
  • Has a governance policy that empowers local LMSAs to respond to questions
  • Tanya’s advice for organizations is to integrate business processes with social
  • Allows social to organically grow across the enterprise
  • Doesn’t waste time on small problems, is focused on the bigger picture
  • Tanya’s “one thing” is to stand in your customer’s shoes to understand how you can deliver a better experience

Featured On This Episode:

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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