In this episode recorded in March 2014, I interviewed Paul Roetzer, CEO of PR 20/20 and author of The Marketing Agency Blueprint. We discussed the challenge marketers face harnessing marketing technology. You’ll learn why marketers can not effectively do their jobs without marketing technology, why marketers struggle with it and our suggestions to resolve this gap.
In August 2014 Paul’s new book published, The Marketing Performance Blueprint. In this new book, Paul provides a step by step approach for marketers to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition. The Marketing Performance Blueprint was written to be an essential and accessible guide for marketers, executives, and entrepreneurs.
In response to my “one thing” question, Paul discusses his view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen to the podcast episode to learn why it’s not.
By Bernie Borges
Bernie Borges is Co-founder and former Chief Customer Officer of Vengreso, the leader in virtual selling skills training and technology for today's modern sales rep. He was also the host of the award-winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a speaker and voice over talent. He has a passion for aligning marketing, sales, and customer success for great customer outcomes and sustained revenue results. Bernie is a fitness buff and enjoys kayaking with his family in Tampa Bay.