Gayle Weiswasser

How Homesnap Launched a Real Estate App Thru Social Media


This episode features Gayle Weiswasser, Vice President of Marketing and Social Engagement at Homesnap. You’ll hear how Gayle’s expertise from 8 years in social media marketing has enabled her to successfully launch a new and innovative real estate app on a small budget and all by herself with no staff.

Homesnap App Screenshot - Social Business Engine Podcast

On This Episode You’ll Discover:

  • How homebuyers and realtors can use the Homesnap app to find information on any home.
  • How Gayle launched the Homesnap app as a department of one.
  • How Gayle juggles Marketing, PR, Social Media, and Business Development.
  • The promotional tactics Gayle used to maximize a low advertising budget.
  • Gayle’s method to prioritize her marketing tactics.
  • The impact of hashtags on the launch and growth of the Homesnap app.
  • How Gayle leveraged the use of hashtags and real-time conversations on social media to land a top customer.
  • The one thing Gayle Weiswasser would change about business.

Featured On This Episode:

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This episode is sponsored by Cisionthe leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.