I met this week’s featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they’re empowering customers and employees to advocate, or as they call it agvocate, for the brand.
In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to have a presence on social media so they could respond to consumers. Tune in to hear how Monsanto Company is leveraging their biggest advocates, their customers, to help tell their story.
On this episode you’ll discover:
- When people started talking about their food in 2008 and 2009 Monsanto was spurred to get on social.
- Why Nick said The Harvest of Fear, In Defense of Food, and Food, Inc. prompted Monsanto to take notice of social media and the need to to tell their side of the story.
- How there are 2 million farmers in the U.S. out of a total population of 320 million.
- When first starting on social media, Monsanto kicked off their America’s Farmers program in 2009 to raise brand awareness and empower farmers.
- What is involved in their America’s Farmers Grow Community campaign and how it makes the farmer the hero.
- That Monsanto’s America’s Farmers program provided an avenue for farmers to get their message out there.
- How when Monsanto realized that their customers – farmers – were their biggest advocates they started creating more content for them to share.
“We wanted to advocate for our customers, but we found out our customers are our biggest advocates.” @n_web
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- That Monsanto’s content strategy allows them to answer questions, debunk misperceptions, inform consumers on how farmers are employing sustainable practices and what they should know about GMOs (Genetically Modified Organisms).
- That Monsanto has a social listening function to monitor conversations and a content development team that publishes stories for their consumer facing blog.
- How Monsanto’s internal communications team of 4 or 5 searches for stories from their 20,000 employees on their internal connections website.
- How Monsanto is empowering employees to share their content with their internal site Agvocate.
- As part of their Integrated Digital Newsroom, Monsanto holds a daily meeting to discuss recent articles and how they can share, re-purpose, or engage with it to tell their story.
- How in one day Monsanto created a popular pepper taste testing video after seeing the Google doodle around the Scoville Scale.
Featured On This Episode:
- Nick Weber on Twitter and LinkedIn
- Write a review of this podcast in iTunes
- YouTube channel
- Learn more about Social Business Engine
There are TWO WAYS you can listen to this podcast with Nick Weber
You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.
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10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.