Woodruff-Sawyer is a 100-year old insurance brokerage and consulting firm, and one of the largest in the U.S. at that! As part of their recent rebranding efforts, they hired Vengreso to conduct LinkedIn Profile Makeovers for 100 of their employees to better portray their expertise and caliber of professionalism, and to match the brand’s new dynamic look.
In this testimonial, Jeff Fenigstein, Vice President for Sales and Marketing at Woodruff Sawyer, talks about his experience regarding the Vengreso LinkedIn Profile Makeover for Teams process with Kurt Shaver, Vengreso’s Chief Sales Officer. Tune in to learn three major advantages of optimized LinkedIn Profiles and hear how this innovative brand is embracing the digital sales transformation.There are 3 advantages of optimizing your #LinkedIn profile. Here's @JeffFenigstein of @WoodruffSawyer to break it down for us in his testimonial interview with Vengreso CSO @KurtShaver. #SellingWithLinkedIn #SocialSellingClick To Tweet
Three Advantages of Optimizing Your LinkedIn Profile
It’s important to understand that 62% of B2B decision makers are looking at a sales representative’s LinkedIn Profile before setting up a meeting. With an upgraded LinkedIn Profile, you can start building relationships on the platform and closing more deals with clients. But how?
Here are three major benefits:
- Increased visibility.
- A boost in confidence.
- A professional presence.
Generally, salespeople on LinkedIn are using it to build relationships with clients and close more deals. Woodruff-Sawyer’s employees say their new and improved profiles make them feel proud and confident. And it shows! The confidence boost is evident in their activity growth on LinkedIn. Jeff says it’s the first step to making people look good at what they do while increasing their visibility.
Jeff’s team came up with an easily adaptable idea to elevate your profile quickly. Since Woodruff-Sawyer’s salespeople are spread across different regions, each of them changed their background images to showcase their local areas. Doing so affirms to prospects that they know and love where they live, and poses as a talking point too!62% of #B2B decision makers are looking at a #sales representative’s #LinkedIn Profile before setting up a meeting. Hence, you want your profile to look attractive. Learn more in this client testimonial by @JeffFenigstein of @WoodruffSawyer.Click To Tweet
Now that you have a better understanding of the benefits of upgrading your sales team’s LinkedIn Profile, check out our LinkedIn Profile Makeover for Teams service to learn how your entire sales team can improve their trust factor with prospects.