How To Measure the ROI of an Enterprise Social Network

VengresoResources How To Measure the ROI of an Enterprise Social Network
How to measure ROI of Enterprise Social

How To Measure the ROI of an Enterprise Social Network

When Learning, Connections and Feelings Mean Dollars and Cents: A People-Centric Approach to Measuring the ROI of an Enterprise Social Network

How to measure ROI of Enterprise SocialAfter months or even years of investigation, a company decides to consider launching an Enterprise Social Network (ESN). But budgets are tight, and resources are few, so the executive sponsor lays out a set of questions that must be answered before an investment can be made in social technology. What’s this program going to cost? How long before this product is profitable?

In this white paper you’ll learn:

  • An actionable framework for companies looking to justify their investment.
  • What value companies have seen from enterprise social networks.
  • How an ESN can create intangible value at a company.

Click here to download

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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