How To Measure the ROI of an Enterprise Social Network
When Learning, Connections and Feelings Mean Dollars and Cents: A People-Centric Approach to Measuring the ROI of an Enterprise Social Network
After months or even years of investigation, a company decides to consider launching an Enterprise Social Network (ESN). But budgets are tight, and resources are few, so the executive sponsor lays out a set of questions that must be answered before an investment can be made in social technology. What’s this program going to cost? How long before this product is profitable?
In this white paper you’ll learn:
- An actionable framework for companies looking to justify their investment.
- What value companies have seen from enterprise social networks.
- How an ESN can create intangible value at a company.