Ian_Cleary

How to Sell Through Social Media

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You may remember Ian Cleary from an earlier episode about social media tools. Ian is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe-trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is – how to sell through social media.How-to-Generate-Social-Media-Sales-RazorSocial

On This Episode You’ll Discover:

  • What encouraged Ian to write his blog post, How to Generate Social Media Sales.
  • How Ian is more focused on tools and technology than strategy.
  • The importance of transitioning a fan or follower into an email subscriber.
  • How once you possess a lead’s email address you can develop a relationship through email nurturing, and grow the opportunity to make a sale.
  • Why you should remarket to website visitors after they leave your site.
  • How to use an offer to bring visitors back to your website once they leave.
  • Why running competitions can build a subscriber list and allow you to do research on your target audience.
  • How to use Facebook Retargeting to build a custom audience and remarket to website visitors.
  • An example of using Twitter to target conference attendees and impact sales.

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  • What Ian has to say about auto-direct messaging (DM) on Twitter.
  • How auto-DMing generated conversations with Ian’s Twitter followers.
  • The tools Ian recommends for effective auto-DMing on Twitter.
  • How to increase engagement by targeting, personalizing, and offering value in a DM.
  • The value of personalizing a message through a brand’s DM.
  • The importance of being relevant in a Twitter DM.
  • How to use LinkedIn to send a targeted group message.
  • Why Ian says all social media channels will soon have an in network buy option.
  • Why Ian says low-cost items sold directly from social media will perform better than higher priced items.
  • A few tools that you can use to encourage sales on social media.
  • How to generate new leads on social media by selling white papers or eBooks with a low price point.
  • Why you should create strategic partnerships with complementary businesses for cross promotion.
  • Ian’s “one thing” pertains to the “why” of businesses’ use of social media platforms.

 Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

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