Impact of Economy on SEO Services
On the date of this writing, the world is in a financial crisis unlike anything we’ve seen since the great depression (years before my birth). Yet, I’ve noticed a very interesting trend in our business. Lately, there is increased demand for our SEO services.
I noticed the trend about a month ago when more inquiries and referrals started coming our way for SEO services. So, I started asking prospective new clients what they are doing right now in the face of this economy? The answer I’m hearing consistently doesn’t surprise me.
Most businesses across all industries are cutting expenses. Some industries are affected more than others impacting the severity of their cutbacks. Most marketing managers are being forced to cut marketing expenses.
So, why are we seeing increased demand for SEO services? Because marketers are cutting back other more traditional forms of marketing and relying more on the web to “find and convert” new sales opportunities.
Marketers are relying more on inbound marketing strategies through the web and it starts with search engine optimization (SE0) recognizing that when someone has found them on the web and contacted them, they are a potentially serious buyer. In this economy, most sellers want to avoid wasting time with tire kickers and only spend time with serious buyers and the web is the most efficient medium to source out serious buyers.
While this is good news for internet marketing services companies like us, there is one word of caution I share with new clients. I advise all client not to put all their eggs in the Google basket.
I inform all our clients that our web analytics prove that the top five referring sources of traffic to Find and Convert’s website include Google as well as other social media sites such as StumbleUpon, Twitter, Junta42 and Sphinn.
I advise all our clients to build a rock solid foundation in their SEO plan, and build out a social media marketing strategy on top of it for best long term results. I’ve always believed we should “fish where the fish are,” and Google is not the only pond that has fish. Focusing an entire internet marketing strategy just on Google would seriously overlook “other ponds of fish.”