Impact of Economy on SEO Services

VengresoContent for Sales Impact of Economy on SEO Services

Impact of Economy on SEO Services

On the date of this writing, the world is in a financial crisis unlike anything we’ve seen since the great depression (years before my birth).  Yet, I’ve noticed a very interesting trend in our business.  Lately, there is increased demand for our SEO services.

I noticed the trend about a month ago when more inquiries and referrals started coming our way for SEO services.  So, I started asking prospective new clients what they are doing right now in the face of this economy?  The answer I’m hearing consistently doesn’t surprise me.

Most businesses across all industries are cutting expenses.  Some industries are affected more than others impacting the severity of their cutbacks.  Most marketing managers are being forced to cut marketing expenses.

So, why are we seeing increased demand for SEO services?  Because marketers are cutting back other more traditional forms of marketing and relying more on the web to “find and convert” new sales opportunities.

Marketers are relying more on inbound marketing strategies through the web and it starts with search engine optimization (SE0) recognizing that when someone has found them on the web and contacted them, they are a potentially serious buyer.  In this economy, most sellers want to avoid wasting time with tire kickers and only spend time with serious buyers and the web is the most efficient medium to source out serious buyers.

While this is good news for internet marketing services companies like us, there is one word of caution I share with new clients.  I advise all client not to put all their eggs in the Google basket.

I inform all our clients that our web analytics prove that the top five referring sources of traffic to Find and Convert’s website include Google as well as other social media sites such as StumbleUpon, Twitter, Junta42 and Sphinn.

I advise all our clients to build a rock solid foundation in their SEO plan, and build out a social media marketing strategy on top of it for best long term results.  I’ve always believed we should “fish where the fish are,” and Google is not the only pond that has fish.  Focusing an entire internet marketing strategy just on Google would seriously overlook “other ponds of fish.”

Your thoughts?

Bernie Borges

 

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

Comments
  • Well put! I've found that most business people have no idea how to separate tire kickers from serious prospects and become jaded (sometimes permanently) after just a few rounds with people who will probably never buy.

    What I love about social networking is that it lets people kick the tires virtually. Love you or hate you, at least they're getting to know you and your company in an authentic way with very little effort. Sounds like a bargain to me.

  • Adding all your Marketing efforts into Google and SEO would be silly! You have to have a Cold Call Marketing team calling targeted lists. The idea that we can generate new leads using Google is great and definitely something all companies should be looking at!

    I think the concept of Google is easy and if you have Targeted Keywords along with relevant topic you will be in Google’s Top 10 in no time.

    Now on a professional side note if I owned an actual business I would consider hiring SEO professional but again I don’t own a business I own a SEO Marketing and Promotion blog that indexes in Google fine with little or no SEO work done!

    FYI Social Networking Websites can kill your SEO unless you use unique content for topic titles and descriptions. Remember Google really hates duplicate content. Submitting the same content from your website or blog with the same topic title and description will hurt your SEO! Normally the Social networking Website will get cached for the keywords and also get all the Google traffic!

  • Keep up the good work.

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