Organic SEO Results 3 Ways to Improve Digital Marketing Efforts

VengresoContent for Sales Organic SEO Results 3 Ways to Improve Digital Marketing Efforts

Organic SEO Results 3 Ways to Improve Digital Marketing Efforts

Organic SEO Results are the Secret Sauce to Digital Marketing Success

In today’s digital marketing environment, search engine optimization (SEO) has a negative connotation for some marketing teams while others understand it is a necessity in order to achieve long-term successful organic SEO results. To be fair, the digital marketing landscape is constantly evolving, especially with the use of social media in business, and sometimes it’s hard to keep up with all of these changes. But SEO should not be downplayed as some may think. Where I see most marketing teams miss the boat is in a lack of understanding that SEO should be one of the main components in their overall digital strategy, not the only component.

Three ways marketing teams can improve organic SEO results are through interlinking content, website architecture design and social media for overall digital marketing success.

Content Strategy

I say this to my clients all the time… content is king and queen for being discovered online. The reality is that your content is your marketing. The meat and potatoes of your digital marketing plan is your content strategy. A content strategy can include static website content, blog posts, downloadable e-books and white papers, videos, still photos, customer-contributed content and recorded webinars and podcasts, just to give you some examples. Say you have a white paper on the “Top 10 Pain Points for XYZ.” Write a blog post on each pain point with a call-to-action to download the entire white paper. If you recently created a video or on-demand webinar, write a blog post specifically about the video or webinar with a direct link to view it on demand. Ask your partners to contribute guest blog posts. Take photos at your next event, some can even be entertaining and funny, and post them to your Facebook company profile and one of your Pinterest company boards. As you can see, the possibilities are endless.

Where does SEO play into all of this? SEO flows from all your content. However, having lots of content is not enough. Your content must be optimized in order to increase your chances of being found, thus improving organic SEO results. Keyword and persona research are key when it comes to your overall content strategy and SEO results.

Website Architecture Design

In addition to having lots of optimized content, it’s important that your website (and blog) are designed to be search engine friendly so you can reap those positive organic SEO results. Several important website architecture design details in combination with overall SEO efforts include:

  • Keep web pages as close to the root as possible
  • Text navigation is a must
  • Proper use of static instead of dynamic web pages
  • Use meta tags in this order: title, description, keywords
  • Create both XML and HTML sitemaps
  • Create a custom 404 error page
  • Meaningful URLs, preferably separated with dashes, 100 characters or less
  • No frames or session IDs
  • Java scripts should not be embedded into content
  • Should be able to edit images and include ALT titles and text per image
  • Should be able to include header tags to content
  • Make use of 301 redirects only when redirecting to other web pages
  • Add social media share buttons to all web pages
  • Validate website using w3c validator

Social Media

While social media marketing is rapidly increasing, these efforts aren’t always coordinated with SEO or aligned in terms of search benefits. But they should be. Every time one of your blog posts goes live, post it to your company social media profiles with a comment. Don’t just slap it up with the blog post title. Ask employees to post the blog posts to their individual profiles as well for increased SEO benefits and reach potential. In addition to posting content, engage with your audience as they comment or share your blog posts. Let them know you are listening to them and that you care about what they have to say.

By your marketing team working together and integrating these efforts with SEO, your business can maximize the direct effects of a content strategy, website architecture design and social media activities for improved organic SEO results. And think of the business benefits from all these organic SEO results… more quality leads and new business opportunities… the ultimate goal in SEO.

Michelle BerdealSkelly

Michelle collaborates with her clients to develop individualized SEO, PPC, social and content marketing strategies for her B2B tech clients. Michelle is passionate about expanding her client’s digital footprint and driving revenues up and to the right by helping them implement customized digital marketing strategies specifically tailored to their strategic goals.

Comments
  • The notion of creating a custom 404 page hadn’t occurred to me, but I see where that could be helpful. It maintains your brand’s link to the consumer during a technical error. Also agree with the notion of meaningful urls. It’s helpful for everyone if the link gives some indication of where it will take you, as opposed to a hodge-podge of numbers and letters with no visual significance. One question I had is whether you think some sites are going to far with the constant options to share, reblog, tweet, etc. I understand we want to increase cooperation while marketing online, but at what point will the user just see the options as redundant?

  • At first I found my SEO not effective. But overtime I have seen that it served its purpose. I have a few website and the ones I choose to use SEO on has really been steady with more traffic then the ones I choose not to use SEO. I am rethinking my marketing strategy.

  • Organic SEO takes time and strategy.
    Having a rock solid blog and on-page optimization will definitely improve the rankings and the traffic you get from organic SEO.

  • A best discussion on the seo topic according to me, better content, informative post and effective planning to post are something I noticed about it

  • An impressive share! I’ve just forwarded this onto a co-worker who has been doing a little homework on this. And he in fact bought me breakfast due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this issue here on your web site.

  • Very educative SEO case study I've read so far! There are plenty of SEO related information and discussion are being adding every moment but this article has some of the best hints, that's indeed seems to me very potential to improve organic SEO results quite effectively. Thanks for giving out such helps ways.

  • Although, I have implemented all things which you have mentioned in that post for my website; But still a lot of things, I learnt from that post and I will definitely apply these things on my website.

  • These are the advancement we've experienced over a year in SEO after google algo updates and are now seriously considered for promoting a website.

  • donatellanobatti

    SEO is not something that anyone can jump into and do with great success
    although their are many out there that claim they provide these services and
    have no background. Look for
    someone
    that has a computer sciences degree of
    some sort and a few years of experience behind them. Website design trade
    schools and graphic art centers are churning out website designers at an
    alarming rate, but not really teaching them how to rank these sites very well.

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