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This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace .
This book has the potential to be life-changing for some. Hang says the idea for this book was in her head for a decade. It not only describes Hang’s experience as a Vietnamese immigrant to the United States, but also deals with important issues of diversity and inclusion in the workplace.
So don’t miss our fascinating conversation about inclusion, diversity, and access from a perspective you haven’t seen before.I just listened to this fantastic @mmenginepodacast conversation w/ @hangwithhang from @JuniperNetworks & @bernieborges about diversity and inclusion in the workplace, a MUST for modern companies. Click To Tweet
Although Hang was raised in a diverse culture, she really never felt included or excluded. As an Asian, she wasn’t shunned from the black community when growing up, but neither was she fully embraced — and the same thing happened within the white community.
“One of the reasons I wrote the book was there’s a lot of conversation about diversity and inclusion,” Hang says, “but it’s an incomplete conversation without a discussion about access.”
Whether it’s women or ethnic minorities, more and more people are gaining access to leadership roles in the workplace. Nonetheless, they may still be a minority. Hang explains that minorities are the smaller population in the room.
However, when there is only one person of a minority group at the table, that person may feel that she got a token seat and will try to hold onto that position at all costs –unintentionally excluding others. This is known as the Queen Bee syndrome.
Hang thinks this needs to change. “I never ever proposed a revolution,” she says. “I prefer Evolution. And that’s where I’m trying to have these very frank conversations, because the most heartbreaking thing for me is to see minorities who bemoan injustice, turn around and do the same to other minorities behind them.”Now I also prefer inclusion evolution, not revolution. More and more minorities are gaining access to leadership roles in the workplace. Thanks, @hangwithhang from @JuniperNetworks & @bernieborges for this @mmenginepodcast Click To Tweet
The reality is that sometimes a person from a minority is invited to the table because there was a diversity initiative.
“So the question is,” Hang says, “once you get to the table, do you have a voice? Do you have your role? Do you know what your goal is at the table? Are you sitting, are you serving or are you speaking? They’re all very different things.”
Access is not just about getting to the table, but once you get there, how much voice are you allowed to have? And if you don’t have a voice, how do you gain that voice?
Hang’s experience is that there will always come a point in a person’s career where they will need to find a person who will give them access to opportunities where meritocracy is not enough.
“Meritocracy works for a while, it works through the individual contributor ranks. But as you move up, you need to find a person who will show you the secret door and give you the secret code. That’s what access is.”
The people who will help others move along the journey to the top are a combination of mentors, sponsors and allies. Be sure to listen to the whole episode to learn the difference and how to identify them.
Hang says that there needs to be an intentional evolution in the conversation about diversity and inclusion. That means we need to get to a point where it is not an issue, but it just happens.
And it all begins with leadership.
“It’s so important to ensure that leaders not only talk the talk, but they walk the walk,” Hang says. “Every executive has about three to five people in their closest circle. In that circle, do they have anyone that represents diversity? Even if it’s just one. There are many categories of diversity: age, tenure, religion, gender, all of that stuff. And if they don’t, my challenge to leaders is: are you willing to find someone, even if it’s uncomfortable, even if it goes into a little bit of a lower rank than you’re used to, because there have not been enough women and minorities promoted?”#Leaders, are you willing to find minorities to join your team? I learned a lot about diversity and inclusion in the workplace from @hangwithhang from @JuniperNetworks & @bernieborges in this @mmenginepodcast ep Click To Tweet
Embrace Your Edge
Hang wrote Embrace Your Edge for the next generation, those who are exhausted, for people who don’t have access and for people in power to understand this population.
This book is written for those who did not inherit access, but who have clawed their way to earn every step forward. It is written for those with will and grit, who are searching for guidance to build their own powerful networks and to shape their own destinies.
This book is dedicated to those who are highly capable but may be exhausted or stuck.
This book is also written for those in power who want to attract these scrappy ones, the often diverse talent pool who possess an innate entrepreneurial spirit. And for this audience, the book is written without anger or accusation, but with a simple mission to seek mutual understanding and support.
Listen to the entire episode to discover more on this important topic from Hang Black.
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.