How raising your LinkedIn SSI will help you close more business
The LinkedIn Social Selling Index (SSI) is a score developed to quantify how well you are leveraging LinkedIn for social selling on a scale from 1 to 100. According to LinkedIn, social sellers create 45% more opportunities than peers with a lowers SSI, and they are 51% more likely to achieve quota. LinkedIn also states that 78% of social sellers outsell peers who don’t use social media.
[click_to_tweet tweet=”SSI scores are calculated using these 4 elements within LinkedIn. @LinkedInExpert #socialselling #SellingwithLinkedIn” quote=”SSI scores are calculated using these 4 elements within LinkedIn. @LinkedInExpert #socialselling #SellingwithLinkedIn”]
The SSI is calculated using the following 4 elements within LinkedIn:
- Establish your professional brand – Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.
- Find the right people – Identify better prospects in less time using efficient search and research tools.
- Engage with insights – Discover and share conversation-worthy updates to create and grow relationships.
- Build relationships – Strengthen your network by connecting and establishing trust with decision makers.
Your SSI score is a simple way to measure your engagement on LinkedIn. We recommend that our clients record a baseline and check it on a consistent basis, either weekly or monthly, to track improvement over time.
CLICK HERE to get your LinkedIn SSI Score now.
It should also be noted, that if you were to purchase a licenses of LinkedIn Sales Navigator, within days your LinkedIn SSI will automatically go up by approximately 10 points.
[click_to_tweet tweet=”Get Your LinkedIn SSI score and learn how to improve it quickly! @LinkedInExpert shares how in this article. #socialselling #sales” quote=”Get Your LinkedIn SSI score and learn how to improve it quickly! @LinkedInExpert shares how in this article. #socialselling #sales”]
Here is the Vengreso quick list on what you can do today to start increasing your SSI Score:
1. Complete your LinkedIn profile
a. Upload a background banner. While LinkedIn can’t evaluate if it is a good one or not, your buyers can. Uploading just any banner isn’t enough; make sure it is branded and professional.
b. Include a professional picture that is up-close and in which you are making eye contact with your profile visitor.
c. Customize your Headline to be more than your title and company. Vengreso recommends that it include whom you help and how you help them.
d. Complete your Summary from a client-centric viewpoint. Don’t focus on your resume; instead, take this opportunity to add value. Be sure to add your contact information so you can be easily reached, as well.
e. Fill in your job description not only with what you do, but also the experience your clients get when they work with you and your company.
f. Add rich media to your Summary and Experience sections, including videos, PDFs and other collateral that will bring value to your reader.
g. Complete your Contact Information, including your professional email address and 3 website links.
2. Find the right people
a. Create LinkedIn Boolean searches for targeted stakeholders
b. View profiles of both your current and 2nd degree connections and beyond
3. Engage with Insights
a. Share content in the newsfeed and in groups
b. Like, comment and share other people’s content
c. Create original posts
d. Use an InMail with LinkedIn Premium
e. Respond to your notifications
4. Build relationships
a. Connect with new people through a personal message
b. Send welcome messages to your new connections
c. Engage on your connections’ activity
[click_to_tweet tweet=”Will improving your #LinkedIn SSI score get you more appointments? @LinkedInExpert answers in this blog post. #socialselling #sales” quote=”Will improving your #LinkedIn SSI score get you more appointments? @LinkedInExpert answers in this blog post. #socialselling #sales”]
Are your sellers making the most common digital selling mistakes? Download the State of Digital Selling with LinkedIn® 2019 to learn the ten actions sales leaders can take to improve win rates.