Increase Sales By Being Yourself, with Brian Fanzo, Episode #11

Being yourself is key to every interaction you have offline and online and on this episode of #SellingWithSocial, Brian Fanzo demonstrates how being yourself enables you to build trust faster and get more sales. Brian is a social media and sales expert who talks fast and tweets faster. He calls himself a proud, pager-wearing millennial, is a keynote speaker world-wide, and is the founder and CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts two great podcasts: SMACtalk Podcast & FOMOFanz Podcast. In this conversation, Brian and I talk about how the sales world has changed, how digital fits alongside traditional approaches to sales, and how you can build trust with your buyers faster than ever because of digital. It’s a conversation you won’t want to miss so be sure to listen now.

Social media will never replace a handshake but it can help you get more of them.

Brian’s Dad, an entrepreneur and businessman in his own right taught him that a handshake represents the personal touch that every business transaction needs. Now that Brian’s so deeply involved in online sales and marketing he still believes that his Dad’s advice is true, but quickly adds that social gives you many more opportunities to get to the handshakes that seal the deal. Brian is a master at weaving the personal into the professional and speaks all over the world about social media, sales, and marketing. Find out more about Brian’s fantastic approach, on this episode.

What you do or what you’re selling is boring and nobody cares. Focus on why you do it.

One of the things Brian says in this conversation that resonates with me is that when it comes to sharing on social, what you do or what you’re selling is boring and nobody cares. The only way you’re going to get them to care is to focus on their needs, their problems, and their desires – and how you can help them accomplish what THEY want to accomplish. Brian says it’s a focus on WHY you do what you do for your customers – and he insists that the only way you can communicate it effectively is by being yourself. If you’re curious how to truly be yourself in the social media platforms your buyers use, you’ll want to hear what Brian has to share. His enthusiasm for the subject is contagious, so be sure you catch it on this episode.

Do you know your buyer’s preferred method of communication?

There’s far too much debate about old school sales VS social selling these days. Sales success doesn’t come through one or the other, it’s a matter of integrating the two to build better relationships that lead to sales. One part of that is learning to use digital the way your buyers do. Does your buyer appreciate phone calls or Facebook Messenger? Whatever THEY prefer is what YOU should be using. On this episode of #SellingWithSocial, Brian tells how his customers have been successful by using tactics from both sides of the debate and how using your buyer’s preferred methods of communication works out in amazing ways. You won’t want to miss it.

Live video shrinks the distance between you and your buyer.

One of the things I was very curious to hear from Brian was his opinion on whether brands or individuals should be using live video to build better relationships with prospects and buyers. His insights were powerful and right on target. He says that video shrinks the distance between you and your customer like nothing else. Instead of taking a year to build a relationship through Twitter of LinkedIn you can now get to the same level in a month or less – all because your buyers are able to see you, hear you, and get to “know” you in a more personal way through video. THAT facilitates trust and leads to sales. Find out how you can get started with live video from the ideas Brian shares on this episode of #SellingWithSocial.

Outline of This Episode

• [1:30] Introduction of my great guest, Brian Fanzo.
• [7:25] Something about Brian nobody would know from looking at his social profiles.
• [8:59] How has the sales climate changed over the last 5 to 10 years?
• [14:28] How entrepreneurs and sales professionals can tell a story and make a difference with their targeted buyers.
• [22:31] Why are people afraid to use their personal social accounts for business?
• [31:29] How sales leaders should be connecting social to old style sales.
• [42:50] Should brands or individuals use live video to track their audience?
• [52:20] Brian’s upcoming book – a quick preview.

Resources Mentioned

• Brian’s website: https://www.isocialfanz.com
• Brian on:
  • Periscope.TV: http://www.periscope.tv/iSocialFanz
  • Facebook Live: http://www.Facebook.com/iSocialFanz
  • Twitter: http://www.Twitter.com/isocialfanz
  • Instagram: http://www.Instagram.com/isocialfanz
  • Linkedin: http://www.Linkedin/in/brianfanzo
  • SmacTalk Podcast
  • FomoFanz Podcast
• Nimble
• SalesForce
• www.OneMob.com
• BOOK: Vlog Like A Boss
• MOVIE: Heat
• 11 Writing Habits That Will Boost Your Productivity
• 20 Best Productivity Apps for Making Your Day More Efficient

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