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The Art of Building Influencer Relationships: Andrew Davis

Influencer marketing is about building relationships with individuals. In this interview from Content Marketing World, Andrew Davis reveals how he, as an influencer, prefers to be approached by brands.

Andrew Davis, Best-selling Author and Speaker

Building relationships with influencers is an art form, so I went straight to the source for guidance – the influencers themselves. As part of a series of interviews conducted at Content Marketing World from the Traackr Caafe, my conversation with Andrew Davis reveals how he, as an influencer, wants to be approached by brands.

Andrew Davis is a best-selling Author and well-known Marketing Speaker. He has some serious clout and is a regular target for influencer marketing strategies.

When greeted with an off the wall collaboration idea Andrew is unappreciative of the brand’s lack of research into who he is. Addressing an influencer requires finesse. Reading their content to know their backstory will make it easier to start the conversation about them and draw the influencer in.

Andrew pointed out that the collaboration should not only be about marketing, it needs to be a mutual relationship for both parties. Authenticity is key, as is the need to think long term when reaching out to an influencer.

“Think long term with influencers you’re reaching out to.” @TPLDrew

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Catch my interview with Andrew on influencer marketing in the video above. Be sure to subscribe so you don’t miss the remainder of this series, recorded at Content Marketing World in partnership with Traackr, on The Art of Building Relationships With Your Influencers.

 

By Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.