Internet Marketing Myths

VengresoContent for Sales Internet Marketing Myths

Internet Marketing Myths

Internet marketing is comprised of organic search engine optimization (SEO), pay-per-click advertising and social media marketing.  Many marketers don’t use pay-per-click (also called SEM).  Other than for some of the most competitive keyword phrases in your market niche, you are best served driving traffic from organic search engine rankings.

I argue that marketers should be actively working on their Internet marketing plan on an ongoing basis.  This isn’t a self serving comment as much as it is just reality.  It’s true that a new SEO plan for a website which has not previously gone through the conventional SEO process requires some heavy lifting that usually takes months to complete.  But, once it’s complete, it’s NOT done.

To think you do SEO as a one time activity is the biggest Internet marketing myth on the planet.  I’ve actually read that and I’m amazed that people can actually think that.

Search engines crawl your website regularly and ongoing. Imagine if search engines just crawled your website once then never again.  You wouldn’t like that would you?  You want credit for your great new content and for the new incoming links you’ve received over the past weeks, months and even years.

Search engines crawl websites because they are in the business of providing search results to you and me based on the most relevant content and incoming links.  A website that was less relevant last week may be more relevant this week due to new content and links.  What if your top competitors have made their websites more relevant to your favorite keywords in the past week?  They will probably move up in search engine rankings.

So how can anyone actually believe that once you set up your SEO plan you are done?  That’s like saying once you roll out a marketing campaign, you’re done.  Or, like saying once you go to the gym and exercise, you’re done.  Or, once you …………ok, you get my point by now.

Earlier I stated that Internet marketing includes social media.  If you have not yet acknowledged the importance of social media in your marketing strategy, I urge you to.  Social media has allowed your prospects to learn more about you and your competitors than ever before.  The good news is you are less dependent on outside media to deliver good content to your prospects and customers.  And, the good news (there is no bad news here) is you get to do it as often as you want without needing a Fortune 100 marketing budget.

The second Internet marketing myth point I’m making is that any business of any size (down to the sole proprietor) can deliver a great message using social media.  If you don’t have your own blog (which you should consider) visit popular blogs in your industry and post comments with your insights and thoughts.  Visit the websites of the main publications in your industry.  They probably have a blog where you can also post comments and see what people are talking about.

These Internet marketing myths can be summed by saying that working on organic SEO in part through active social media marketing can take time and effort, but the choice is do on an ongoing basis or not.  If you don’t you run the risk of being out-marketed by those competitors of yours who are.

If you have an experience to share pertaining to ongoing Internet marketing strategy success, please post it in the comment below.  Share it with us!  The world awaits your input…

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

Comments
  • Internet Marketing C

    I agree with this post.
    SEO is a continuous process which initially takes a while before it brings about successful results, which are more than worth the time and money investment.
    Moreover, not many people use or know SEM as a part of their internet marketing strategy, which is a big mistake.
    SEM is proving to be one of the most fastest and effective ay to drive targeted traffic.

  • SEM is the best way to get targetted traffic, not only SEM we can also use SMM too.
    Social Media Marketing is marketing through social interactive websites and web portals to market and promote your business, product or services.

  • I'm sure though that we have all come across companies that start PPC campaigns with a huge batch of words, many of them irrelevant, and burn through their budgets far too quickly. For this reason, I always advise that firms be very methodical in their approach as they can waste a lot of money getting high page view numbers and diluted conversions.

    Eric Pratum
    The Hotel Experience
    Eric Pratum's Musings

  • Mobile marketing via Proximity Systems, also referred to as Proximity Marketing, relies on GSM 03.41 which defines the Short Message Service – Cell Broadcast. SMS-CB allows messages (advertising, public information, etc.) to be broadcast to all mobile users in a specified geographical area.

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