Jonah Berger Talks About “Contagious – Why Things Catch On”

VengresoSocial Selling Podcast Interview Jonah Berger Talks About “Contagious – Why Things Catch On”

Jonah Berger Talks About “Contagious – Why Things Catch On”

Jonah-Berger-Headshot-lg-200x300My latest Social Selling Superstars podcast guest is Jonah Berger, author of the New York Times Best Selling book Contagious – Why Things Catch On.  Jonah is an Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company.  I heard Jonah interviewed on Daniel Pink’s Office Hours podcast and I knew my audience would love hearing him, too, since content sharing is such a big part of Social Selling.

Highlights include:Contagious1-237x300

  • Jonah’s 6 principles to drive things to become contagious (S.T.E.P.P.S.)
  • How a $100 Philly cheese steak sandwich helped a restaurant’s brand go contagious
  • Why controversy is a good thing
  • How to increase the likelihood that your content will be shared
  • Why the future measurement will shift from Traffic (Quantity) to Engagement (Quality)

Listen to the full interview here (21:11) or download it to your portable device via iTunes.

[audio:http://supersellingpodcast.com/podcast/JBerger.mp3|titles=Jonah Berger]

itunes

Have a request or suggestion for a Social Selling Superstars guest? Send it to me @kurtshaver or [email protected]

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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