Justin Levy New Media Results in Motion

VengresoContent for Sales Justin Levy New Media Results in Motion

Justin Levy New Media Results in Motion

Justin Levy is General Manager and partner at Caminito Argentinian Steakhouse in Northampton, MA. Justin is focused on the marketing side of the business.  His partner Joseph M. Gionfriddo is responsible for day to day responsibilities and is the head chef.

Although Caminito Argentinian Steakhouse is a local restaurant with a single location in western Massachusetts all marketing is global on the web but with a local target.

A True Marketing 2.0 Strategy.

I wrote a case study about Caminito Steakhouse in my Marketing 2.0 book. When Justin became a partner in Caminito in March 2008 80% of the marketing budget was in local print advertising. Justin cut most of it. Instead, Justin built the website which includes Google maps with directions, lunch menus, dinner menus, appetizers, wine specials, and more.  Justin made sure the website used SEO best practices in order to be found for desirable keywords such as  “traditional steakhouse.”

Justin also developed a blog separate from the restaurant website. The blog is called Prime Cuts. The blog is a thought leader with cooking tips, grilling tips and behind the scenes cooking insights filled with steakhouse expertise.

Caminito’s video strategy includes Prime Cuts TV which is tied into the blog and also shared on video channels like YouTube. They feature mostly Joe with weekly videos about real life examples of hard to explain cooking topics. They are mostly things that are fun and a little more difficult to do such as how to sharpen knives, how to judge the temperature on a grill, etc. You’ll have to check it out for a fun learning culinary experience.

Justin is very active on Twitter, through @justinlevy plus Facebook with feeds to FriendFeed, Google shared items and basically anywhere it can be fed. Flickr, Vimeo, Blip.TV, YouTube. Anywhere they can find a footprint on the web.

Broad Footprint

Old style marketing for a single location restaurant would be marketing to people within a 50 mile radius. But, Justin’s Marketing 2.0 strategy reaches people around the world.  For example, I can recommend Caminito Steakhouse to my network even though I’m located in Florida. My network includes people in Boston and around the world. This can have a multiplier effect.

Results in Motion

Before Justin joined Caminito Steakhouse they were averaging 5% to 10% decreases in sales each month. The last 18 months since Justin has set his Marketing 2.0 strategy through social media, sales have consistently increased 20% or more each month over the same month in the previous year. During the summer of 2009 they’ve been up 70% over the same months in the previous year.

Content Marketing Strategy

Caminito Steakhouse has created a broad footprint on the web with a lot of great content. They spread and share it. The result is great SEO rankings, in some cases ranking even higher than national steakhouse chains like Ruth’s Crist and Longhorn. “This stuff works!”

New Marketing Labs

Justin is also General Manager of New Marketing Labs. Their Inbound Marketing Summit is coming up  October 7/8 in Boston. This IMS is the third event of the year with previous events in San Francisco and Dallas in April and May respectively.  IMS has many rock star speakers including Chris Brogan and Brian Solis. I’ll also be on a panel on innovative marketing programs using new media strategies. Check out the Inbound Marketing Summit.

Hope to see you at IMS in Boston. Maybe we can have a steak together at Caminito Steakhouse.

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

Comments
  • This guy sounds like he's doing everything right. He's taking full advantage of just about every form of Internet marketing there is. Social media, blogs, videos, not to mention a fun and informative website. How about having customers sign up for a newsletter? A great way to keep in touch. Thanks for all the great ideas. This is stuff that every business should be doing.

  • Beth – thanks for your comment. Caminito has a newsletter signup on their website.

    They certainly are a terrific example of a small business doing it right. I frequently tell their story.

    I hope you can enjoy dining at their restaurant one day! 🙂

    Bernie

  • content from being…

    With havin so much content do you ever run into any problems of plagorism or copyright infringement? My blog has a lot of unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet wit…

  • Spot on with this write-up, I honestly feel this amazing site needs a lot more attention. I’ll probably be returning to see more, thanks for the information!

  • Way cool! Some extremely valid points! I appreciate you writing this post and also the rest of the website is extremely good.

  • Amazing post. I appreciate you for sharing it to us. I have learned a lot.

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