Neal Schaffer

Keeping Your Head Above Water with Social Media Tools

In this episode I’m joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th, with future dates and locations to be announced at www.socialtoolssummit.com.

Books by Neal Schaffer

On This Episode You’ll Discover:

  • How to navigate the overwhelming landscape of social media tools and technologytop-tactics-to-avoid
  • The barriers of social media tools implementation
  • The importance of selecting social tools that evolve with your business
  • Questions to ask social tool vendors before making a decision
  • Why every company should do a 90 day audit of their social listening and monitoring tools
  • Neal’s definition of a social advocacy program
  • For every dollar invested in Influencer Marketing, there’s an ROI of $6.50
  • The challenges and rewards of employee advocacy
  • What Neal sees on the horizon for measuring ROI with social tools
  • The two things Neal Schaffer would change about how business is conducted today

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.

In Volume 2 of the Social Business Journal, we partnered with Cision to deliver a How-to Guide in Influencer Marketing. In addition to a 3 step process to build your influencer marketing strategy, you’ll also hear from 21 business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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