LinkedIn Training

LinkedIn Background Image Guidelines 2018

Check out these new LinkedIn background image guidelines for 2018 for an informative and professional banner image and great first impression.

Update: See the 2019 LinkedIn Background Image Guidelines for Personal and Company Profiles here

Whether you have considered doing a LinkedIn makeover or not, if you haven’t added a background image to your profile yet, you are missing out on a HUGE branding opportunity.

Adding or Changing Your LinkedIn Background Image

To add or change your LinkedIn background image, click on the pen on the right of your profile, and then when the intro section pops up, click on the pen again.  That will take you to the page where you can upload your new image.

If the elements of your new background image are not properly placed, they won’t be seen.

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Here is my template for an easy placement of your elements:

Fortunately, the overall LinkedIn background image size is still 1584 x 398.  The biggest change is that your photo is a little bit bigger and aligned (approximately) 500 pixels more to the left.  If your existing background image has important information on the left, you will want to scoot it over so that your picture doesn’t cover it!

If you are uploading an image for the first time, make sure that all important information is on the right side within the 396 x 1215 pixels “safe” space.

[clickToTweet tweet=”If you notice a big change in your LinkedIn profile header, don’t panic! Here’s the latest #LinkedInBanner template from the @LinkedInExpert. #LinkedInProfile #PersonalBranding #DigitalSales” quote=”If you notice a big change in your LinkedIn profile header, don’t panic! Here’s the latest #LinkedInBanner template from the @LinkedInExpert. #LinkedInProfile #PersonalBranding #DigitalSales”]

Additional Tips:

  1. If you have the old profile, you might still think about changing your background image. Why? Because if someone else has the new user interface, they will see your profile in the new interface dimensions, even if you don’t have it yet. (That’s actually how I was able to get the screenshot above.)
  2. Add branding elements in the “safe” zones: logos, taglines, fonts, colors, books, images that support your personal brand.

[clickToTweet tweet=”If you still have the old #LinkedInProfile interface, don’t worry – it will soon roll out to your account. In the meantime, here’s a LinkedIn Banner Template by @LinkedInExpert to help you prepare. #PersonalBranding #DigitalSelling” quote=”If you still have the old #LinkedInProfile interface, don’t worry – it will soon roll out to your account. In the meantime, here’s a LinkedIn Banner Template by @LinkedInExpert to help you prepare. #PersonalBranding #DigitalSelling”]

If you’d like to watch the video on how to add or change your LinkedIn background image, head on over to this link. And check out the Vengreso blog for lots of other info to help you create a killer LinkedIn profile.

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Are prospects finding your sellers on LinkedIn(R)? Read the Ultimate Guide to LinkedIn Profiles for Sales Professionals to learn how to transform their profiles to be found, earn trust, and create more sales opportunities.


By Viveka von Rosen

Viveka von Rosen is a co-founder and the CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is the author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

9 replies on “LinkedIn Background Image Guidelines 2018”

Thanks for sharing this! Will the mobile profile pictures move to the left-hand side as well? It appears mobile is still centered.

Hi Laura – so I have only seen it show up correctly on one person’s cell phone (and it was an Android.) I am hoping this means they are working on ALL cell phone’s mobile interfaces!

Hi, where is the mobile safe area? I put the logo on the middle but my client says it is not mobile safe. Thanks!

Hi – if your client’s network is very mobile heavy in usage then you can always put your log on the top right side where it will be seen on browser and mobile.

Hi Viveka,

Wondering if there is any good research about the effectiveness of light LinkedIn banners versus dark ones. We’re having our own in house debate about this with some in the “people prefer lighter” camp and others in the “darker catches more attention and interest” camp. I noticed you LinkedIn banner is darker. Thanks for any insights about the light vs. dark debate.


Hey Don – funny you should bring that up! I just had the same conversation with a prospect who had a white banner – I really liked it and pinged my graphics guy to make some light Vengreso banners! So here’s what I would say – Dark Banners stand out more – but white banners make the background appear integrated into LinkedIn and I think you could do some really cool stuff with that! In the end – it’s a matter of personal choice- but fortunately, NOTHING is one and done – you can change it up as often as you like! Also – here’s the new templates – since they have changed… AGAIN:

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