LinkedIn Group changes good news for users
LinkedIn is making social media headlines with recently announced changes to their Groups.
The changes are welcome in that all LinkedIn Groups will now be Standard or Unlisted. Both can be accessed only by invitation, which will make for greater privacy and more dynamic and meaningful discussions and exchanges. In short, all groups will be private groups.
That means the end of sub-groups as a category. In the view of LinkedIn, a group is simply a group whatever its relation to a larger group. It’s hard to argue with that logic and LinkedIn says that it will reduce confusion. Also hard to argue with.
There are other advantages as well. Sales forces can be members of a closed Unlisted company group headed up by their manager and conversations can be candid and current.
To aid with this, LinkedIn has also released a LinkedIn Groups app (IOS only now, Android coming) that will aid in such exchanges ala Facebook Messenger.
Further, unlisted groups can be managed by one person (likely a manager) admitting members in a controlled way. On the other hand, any Standard Group member can admit members, much more suited for a group of colleagues or business contemporaries.
As well, the App will allow images to be quickly dropped into conversations, a handy tool in a business messaging exchange.
To maintain decorum and / or remove off-color / topic posts, managers and moderators can still remove posts. Options for flagging such posts by group members will be in place as well.
Content filtering upgrades will see promotional posts filtered out from groups and job postings automatically moved to the Jobs tab. The clearing of what LinkedIn calls the ‘spammy’ posts will keep the conversations and comments flowing, giving the Groups an insider feel, a more comfortable environment for users.
LinkedIn says the reason for the changes is customer feedback, but the reality is that the Standard group model typically engages five times as many people.
Put simply, what’s good for users is good for LinkedIn and vice-versa.