What You Need to Know About LinkedIn Hashtags
How do you feel about using hashtags on LinkedIn®? Maybe you used them for a while and then stopped. The one place hashtags are extremely popular and useful is on Instagram.
In this video, Viveka von Rosen, CVO at Vengreso explains how LinkedIn hashtags have a similar feel. It allows you to follow, share, and engage in strategic hashtags.
When you click on a hashtag, you are presented with a list of relevant updates just like on Instagram and Twitter.
You can find the hashtags you have saved and/or are using on the left sidebar of the LinkedIn® homepage. When you’re getting started with LinkedIn® Hashtags, LinkedIn will suggest a few based on past activity on the platform.It's time to create a #strategy for @LinkedIn #Hashtags. 🤓 Find out more. @LinkedInExpert #SellingWithLinkedIn #LinkedInUpdate #DigitalSalesClick To Tweet
Create a Strategy for LinkedIn Hashtags
Develop a social selling strategy around relevant hashtags for your personal brand. Do some research and find out what other popular hashtags you may want to monitor. It’s a great way to find prospects or other peers to connect with. Though you cannot trademark a LinkedIn hashtag, there are plenty of relevant ones to discover and follow. If you’re looking for more valuable content from Viveka and Vengreso, check out the #VengresoVids Timeline.
Following the LinkedIn Hashtags that are relevant to you allows easy access for engaging with posts. When you start to write a post from within a hashtag feed, LinkedIn® adds in the hashtag for you.
Try using more than one hashtag in each post. Viveka, a.k.a. The LinkedIn Expert, recommends:
- One to two popular hashtags (with 50K or more followers) such as “#SocialSelling” or “#SocialMedia”)
- One to two “niche’ hashtags, that are specific to your industry, which have fewer but more focused followers (like “#SellingwithLinkedIn)
- One to two unique (or even branded) hashtags to help increase discovery of your content, and help your employees find and share company content, (like “#VengresoVids” or “#VengresoPics.”.
- And finally – if relevant, location hashtags (like “#Denver” or “#FortCollins.”
How are you using Hashtags on LinkedIn? Let us know in the comments below!