Display Products and Services and Recommendations
On November 1st LinkedIn quietly launched a new feature for company profiles. A handful of companies were selected to be the first to display their products and services on their company profiles.
LinkedIn is now in the process of rolling out this feature network wide. I filled out one of our services for Search Engine Optimization and I’ve asked for recommendations. The process is straight forward. You can include a description of the product or service, an image, a bullet list of features, a URL and even a YouTube video of your product or service. You can list multiple products or services.
Once you’ve completed your set up of the product or service, you can send recommendation requests to people in your network. The idea is to curate recommendations from customers to provide a public display of testimonials for a company’s products or services.
I see two beneficiaries of this new feature. Naturally, the company whose product or service listings receives credible testimonials benefits. These testimonials can become influential in sales decisions. The other beneficiary is the person making the recommendation. Their recommendation will display publicly on the company’s profile page. And, it will also display in the stream of the professional making the recommendation. The LinkedIn blog says it this way:
“Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners and colleagues. Most importantly, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.”
Completing the forms for products and services will take a little time. But, it will be time well spent.
Any company who understands the networking and business development value of LinkedIn should display their products and services and seek recommendations. I anticipate this feature will continue to evolve as LinkedIn evolves its social media value proposition.
If you want more insights into LinkedIn business development strategies check out the blog post hyperlinked in this sentence.