LinkedIn Sales Prospecting Tips for Identifying the Right People
Do you know how to use LinkedIn for sales prospecting? You’ll want to keep reading if you’re targeting accounts on LinkedIn (or plan to) and are looking for a way to make your LinkedIn profile into a channel that encourages people to engage.
In this Vengreso Client Testimonial, Kevin Connelly, a Sales Manager at Conversica, shares what he learned in Vengreso’s Selling with LinkedIn training. You’ll find out how to use the platform to identify prospective clients, and what you can do to inspire people to interact with you.
Recommendations for Using LinkedIn in Sales Prospecting
Sales professionals are missing out if they’re not using LinkedIn in their sales prospecting efforts. Here are two ways you can find potential customers using the Search feature on the free version of LinkedIn.
- Use Boolean search strings in LinkedIn Search.
- Use the Advanced Filters in LinkedIn Search.
Sales Prospecting Magic Goes Down in the DM
If you’re getting lots of Profile Views, that’s great. But the magic happens when the conversations begin. Or as Yo Gotti’s song says, “It goes down in the DM.”
Receiving comments and InMail messages is pure gold – IF you’re a skilled sales alchemist anyway. This article is about sales prospecting on LinkedIn though, not closing deals. You may want to check out this episode of Selling With Social featuring Anthony Iannarino for advice on closing the sale.
Transforming your profile into an inbound channel for people to engage with you is a lot easier with content. If you’re not sharing anything or only posting once a month, you’re not giving people the opportunity to see who you are or to interact.
Share relevant content with your own meaningful insights and don’t forget your hashtags! Adding a question to the end of your posts is an effective tactic to inspire more responses.
The more you share, the better.
Sharing content allows people the chance to learn who you are and where your expertise lies.Getting lots of LinkedIn Profile Views is great, but the magic happens when the conversations begin. Vengreso #SellingWithLinkedIn Training graduate, @wordofkcon of @MyConversica has all the deets here. #DigitalSales #SocialSalesClick To Tweet
Click below to earn more about the types of content you can share to generate engagement and lead your prospects down the buyer’s journey.