Making Time for Sales - Alison Edgar

Making Time for Sales, with Alison Edgar, Episode #43


As a salesperson, how do you navigate your time for sales? Is this an area that you struggle with? What are some best practices that could help leaders like you utilize your time more efficiently? On this episode of #SellingWithSocial, you’ll hear from sales expert Alison Edgar. Alison Edgar is the MD of Sales Coaching Solutions and The Entrepreneur’s Godmother. Voted one of the UK’s Top 10 Business Advisers, Alison works with SME’s, start-ups, micros and entrepreneurs to help them grow their business through effective sales. As a sales coach, Alison works with businesses around her Four Key Pillars of Sales methodology, to help business owners and sales teams gain essential sales skills and knowledge and implement strategies and processes enabling them to sell more of their fantastic products and services. Through training, coaching, workshops and online courses, Alison has worked with hundreds of businesses. Make sure to listen to this episode to get Alison’s valuable perspective on how to make time for sales and much more!

How 2 Make Time 4 #Sales w @AliEdgar13 & @M_3Jr on #SellingWithSocial #DigitalSales #SalesTipsClick To Tweet
Alison Edgar
Alison Edgar

Be Bold, Champion Change!

If you want to succeed in life, you have come to terms with your feelings toward risk. Some people love to push the envelope and find little difficulty in facing risks. Then there are others who are clinically risk averse, they hate risk and avoid it at all costs. Where do you land? Are you firmly in one camp or the other? Maybe you find yourself somewhere in the middle. If you want to stand out as a leader in sales, you have to be willing to regularly take risks. If you want to make time for sales, you have to be bold and take charge of your life and your schedule. Ultimately, your life is an accumulation of how you spend your days. What will you decide? Listen to this episode of #SellingWithSocial as Alison and I discuss the benefits and opportunities created by taking risks. Don’t miss it!

Creating Time for Sales

One of the biggest struggles as a salesperson is addressing the issue that over half of our time is spent on administrative related work. What is the solution? Should marketing ease up and give salespeople a break? Should salespeople suck it up and deal with it? On this episode of #SellingWithSocial, Alison explains how she would approach and handle this tension. Alison says that challenging the marketing team and the structures that create the volume of non-productivity based activities can be accomplished in a constructive way. She also pushes back and explains why salespeople need to see their obligations as a larger way of life that can’t always fit into a nice and neat 9 to 5 structure. Don’t miss this episode as Alison goes even further with these concepts so leaders like you can create more time for sales!

What it takes 2 create time 4 #sales w @AliEdgar13 & @M_3Jr on #SellingWithSocial #LeadershipClick To Tweet

How to be a “Star” in Sales

If you’ve been in sales for very long, you know that there are different “types” of people in the industry. What type of salesperson are you? How would others describe you and your approach to sales? On this episode of #SellingWithSocial, Alison gives a rundown of several different types of salespeople and goes on to encourage leaders like you to aim for being known as a “Star.” What is a “Star” according to Alison? A star is someone who always stays positive, no matter the circumstances, they choose to focus on the positive. Stars are also resilient and laser-focused, they stay on top of relevant information and they know when and where that information is best utilized. Discover additional insights and lessons like this one from Alison’s perspective on this episode!

The Four Pillars of Sales

What are the essential and foundational concepts of sales in your opinion? If you were limited to just four, what would you include? Is it easy to narrow it down to four concepts? On this episode of #SellingWithSocial, you’ll learn from Alison as she reveals her “Four Pillars of Sales.”

  1. Understanding Behaviors
  2. Sales Process
  3. Sales Strategy
  4. Confidence

Are you a master of one pillar? All four? What will it take for you to improve so you can create more time for sales and perform at the top of your game? Find out as Alison expands on these concepts and more on this episode!

Learn about The 4 Pillars of #Sales w @AliEdgar13 & @M_3Jr on #SellingWithSocial #DigitalSalesClick To Tweet

Outline of This Episode

  • [1:05] I introduce my guest, Alison Edgar.
  • [2:45] Alison’s background & how she got the name, “The Entrepreneur’s Godmother”
  • [6:30] What inspired Alison to write her book?
  • [12:00] Alison shares her struggles with Dyslexia.
  • [17:00] 3 takeaways for the sales and marketing community from Alison’s content.
  • [19:00] Wrestling with time management.
  • [24:00] Be bold and champion change!
  • [28:00] What it takes to be a “Star” in sales.
  • [31:00] Alison’s advice for salespeople.

Resources Mentioned

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10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

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    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
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