Measuring Brand Equity and Impact in the Age of Social Media

VengresoEbooks Measuring Brand Equity and Impact in the Age of Social Media

Measuring Brand Equity and Impact in the Age of Social Media

Measuring Brand Equity and Impact in the Age of Social MediaYour customers, supporters, and detractors talk amongst themselves and declare their views on you to anyone interested. Are you listening to the right opinions to know how to respond?

The 9 Essentials of Online Opinion Monitoring eBook introduces the essential components of social data analysis and illustrates the benefits of each aspect. Understanding the nuances of conversation helps brands gain more insight into, and perhaps some measure of control over, how the public perceives your brand

In this eBook, you’ll discover the essential components of online opinion monitoring.

 

 

 

 

 

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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