Mitel CMO Martyn Etherington Talks Social Selling for the IT Channel

VengresoSocial Selling Podcast Interview Mitel CMO Martyn Etherington Talks Social Selling for the IT Channel

Mitel CMO Martyn Etherington Talks Social Selling for the IT Channel

 

Martyn Etherington

Martyn Etherington, CMO and Chief of Staff at MITEL

 

My latest Social Selling Superstars podcast guest is Martyn Etherington, Chief Marketing Officer and Chief of Staff at Mitel, a leading provider of business communications solutions. In his role as CMO, Martyn is responsible for all aspects of the company’s corporate marketing strategy, brand, and digital programs globally. Prior to joining Mitel®, Martyn served for 11 years as Tektronix Vice President of Marketing. He is a board member for the Chief Marketing Officer Council and has been recognized in BtoB Magazine and The Wall Street Journal as one of the top 25 digital marketers.

Mitel’s social selling initiative was prompted by a mitel-networks-corp-logorecognition that their customers were going 70% through the buyer’s journey before even engaging Mitel and much of that self-service process was occurring in social channels like LinkedIn and Twitter.

Some highlights of my interview with Martyn include:

  • How Mitel is turning employees and channel partners into brand ambassadors
  • How Mitel’s social policy of “Use Your Best Judgment” removes the fear
  • How Mitel is amplifying marketing messages through its sales force and channel partners
  • What early indicators Mitel is focused on to track the progress of the program

Listen to the full interview here (17:14) or download it to your portable device via iTunes.

[audio:http://supersellingpodcast.com/podcast/metheringtom.mp3|titles=Martyn Etherington]

itunes

Who would you like to hear interviewed next? A thought-leader, vendor, or an end-user

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

No Comments

Leave a Comment

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

[required]
[required]
[if lte IE 8]
[if lte IE 8]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]