Navigating B2B Sales in Uncertain Times with Kate Kesby #230

Navigating B2B Sales in Uncertain Times with Kate Kesby #230


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In today’s fast-paced and ever-changing world, it can be challenging to navigate B2B sales successfully. With remote work becoming the norm and customers becoming more tech-savvy, sales teams must adapt to stay ahead of the game. Fortunately, in the latest episode of the Modern Selling Podcast, my guest, B2B sales expert Kate Kesby and I share our insights into how to succeed in uncertain times.

Kate is the Founder & CEO of Wyda Game, an innovative software company helping professionals to build their business savvy through immersive simulations. She is a recognized expert in the Challenger Sales methodology having been an Authorised Challenger Advisor for the last 10 years, and an Executive Coach driving high performance in organizations around the world from her office in Sydney Australia.

Are you looking to build authentic connections w #customers? Tune in to the latest ep of @GoModernSelling #Podcast 🎧 w @M_3jr & #B2B #sales expert @KateKesby to stay ahead of the curve in uncertain times! Click To Tweet

Building Authentic Connections with Customers

One of the most crucial aspects of B2B sales is building authentic connections with customers. As Kate points out, in today’s world, it’s more important than ever to connect with customers on a human level. Sales teams must work hard to develop relationships and trust with their customers, even in remote settings. By doing so, they can differentiate themselves from the competition and stand out in the minds of their clients.

Empathy is the Secret Sauce to Sales Success

Another key factor in successful B2B sales is empathy. According to Kesby, empathy is the secret sauce to sales success. By putting yourself in your customer’s shoes and understanding their unique challenges and pain points, you can build trust and rapport with them. When you take the time to understand your customers’ needs, you can tailor your solutions to meet those needs effectively.

Watch the Video version for this Podcast Episode here 👇

🚀 Want to streamline your #sales process and close deals faster? Check out the latest technologies discussed by @KateKesby & host @M_3jr in this @GoModernSelling Podcast episode! Click To Tweet

The Latest Technologies to Streamline Your Sales Process

In addition to building authentic connections and practicing empathy, the latest technologies can help streamline your sales process and close deals faster than ever before. In this Modern Selling Podcast episode, Kesby discusses the latest technologies that can help sales teams succeed. From AI-powered sales tools to video conferencing platforms, these technologies can help sales teams work smarter and more efficiently. Make sure you download the full conversation for more in depth insights.

Re-educating Sellers

Finally, in uncertain times, it’s crucial to re-educate sellers. Sales teams must stay up-to-date with the latest trends and best practices in the industry. By continually educating themselves and adapting to changing customer needs, sales teams can stay ahead of the curve and succeed in even the most challenging of times.

#Empathy is the secret sauce to #sales success 🌟 Check out more insights on navigating #B2Bsales in uncertain times on @GoModernSelling #Podcast w @M_3jr & @KateKesby Click To Tweet

In conclusion, navigating B2B sales in uncertain times requires a combination of building authentic connections with customers, practicing empathy, utilizing the latest technologies, and continually re-educating sellers. With the insights shared by my guest, Kate Kesby in this podcast episode, sales teams can gain the knowledge and skills they need to succeed in today’s ever-changing business environment.

This episode of the Modern Selling Podcast is brought to you by Korn Ferry. Korn Ferry transforms sales teams using their world-class Miller Heiman, methodology, employee assessments, benchmarking and talent advisor capabilities to increase win rates and quota attainment. Korn Ferry offers Korn Ferry Sell, a sales effectiveness app available in App Exchange and app source that helps your sales team develop and replicate powerful sales strategies that help sellers win more deals and crush their quotas. Learn more at

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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