OneMob and the Future of Sales Video, with Sati Hillyer, Episode #36

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What is OneMob and how can it help sales leaders like you catch the wave of sales video? On this episode of #SellingWithSocial, you’ll hear from video marketing expert, Sati Hillyer. Sati is the founder and CEO of OneMob, Inc. Before starting OneMob, he spent 8 years at Salesforce.com, where he built and grew the AppExchange from an idea to 2000 apps. OneMob makes video recording, sending and tracking easy for any professional. Companies like Cisco, LinkedIn, ADP, Zoom, Sacramento Kings and more use OneMob to engage with their prospects, customers, partners and employees in a more personal and effective way. Don’t miss Sati’s valuable take on sales video and more on this episode!

What is OneMob?

Have you noticed the rise of video content in your social media feeds? Sure you have! You can’t scroll Facebook without running into several videos. Given this uptick in video content in social spaces online, how can sales leaders leverage this trend to connect with and serve their clients? Enter, OneMob. OneMob offers an ability to send a customized video message. OneMob can give the recipients freedom from their daily mundane activities with a personalized, human interjection. You can use OneMob for just about everything! It can be used for onboarding, making introductions, sending a personalized thank you, follow up on a previous engagement, or even for weekly updates. Learn more about this amazing service from OneMob CEO, Sati on this episode of #SellingWithSocial.

Standing Out In a Crowded Field

When was the last time you were truly surprised by something in your email inbox? Does an example even come to mind? Our attention has become so dulled by the ordinary and mundane that even the best composed email can miss the mark. On this episode of #SellingWithSocial, you’ll hear from Sati as he opens up about the significance of using video with tools like OneMob to stand out in a crowded field of competitors to get your message heard. The lesson that Sati shares goes beyond the content of emails, it’s a valuable lesson for sales leaders like you to take to heart! Consider where you can innovate and what actions you can take today to break out of the norm and really connect in a fresh way with your sales prospects and current clients. Don’t miss this episode for more great insights from Sati!

Hone Your Skills

Do you ever find yourself distracted by wondering about what will come next on your career path? Have you considered the downside of leaning too much into your own ambition? On this episode of #SellingWithSocial, you’ll hear from business leader Sati as he shares about the value of honing your skills in the present to prepare you for the future. Sati advises eager and ambitious leaders to temper their excitement and focus on producing quality results in their current role. In many ways, this is easier said than done but if you can really take a moment to pause and reflect on your current position and use it to hone your skills, it will better position you for success in the long run. Make sure to listen to this episode as Sati expands on this subject and much more!

Sales Video Best Practices

Where do you start when it comes to engaging your prospects and clients with video content? Do you need professional video equipment? What are some best practices for producing video content that connects? On this episode of #SellingWithSocial, Sati and I break down some helpful best practices when it comes to sales videos that you can implement today!

• Discuss the most important information first in your video.
• Don’t forget to include a call to action!
• Length matters! When possible, keep your video to two minutes or less.
• Include a question in your video to encourage engagement.

Make sure to listen to this episode as we expand on these best practices, provide additional tips for using tools like OneMob, and much more!

Outline of This Episode

• [1:15] I introduce my guest, Sati Hillyer.
• [2:10] What caused Sati to become a vegan?
• [3:30] Sati talks about his career history.
• [7:30] The power of the entrepreneurial mindset.
• [11:00] Take advantage of opportunities to hone your skills!
• [20:30] What is OneMob doing to impact the sales industry?
• [24:30] Getting a Startup off the ground.  
• [30:00] How to stand out in a crowded field.
• [36:00] Video marketing for marketers vs. video marketing for sales.
• [43:00] Best practices for sales videos.  

Resources Mentioned

• OneMob
• Salesforce
• Good To Great
• www.twitter.com/sati
• www.linkedin.com/in/satihillyer/
• Trading Places
• Auto Text Expander

Connect with Mario!

• www.vengreso.com
• On Facebook
• On Twitter
• On YouTube
• On LinkedIn

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