The Power of Social Engagement To Amplify Your Brand, with Candice Galek, Episode #19

What does it look like to excel in social engagement? How can you leverage your social network to gather a following and amplify your voice? On this episode of #SellingWithSocial, you’ll hear from entrepreneur, disruptor, and INC columnist Candice Galek. Candice started her business Bikini Luxe in 2014 with the goal of creating the go-to online destination for designer bikinis. Bikini Luxe has been featured on magazine covers such as Shape, Glamour, and Cosmopolitan. In our conversation, Candice shares the lessons she has learned with social engagement expert, self-education, the power of amplification, and much more! Make sure you have a pen and some paper for this one!  

Social Engagement That Makes an IMPACT

You know that the business landscape is ever-changing. What was popular and trending yesterday is old news today. How can leaders like you stay on top of the competition? You’ve got to have a social engagement plan in place. Are you leveraging social spaces like LinkedIn, Twitter, YouTube, and Facebook? How can you go from just existing in those spheres to driving the conversation? On this episode of #SellingWithSocial, you’ll learn how Candice ignited a conversation on LinkedIn that rocked the boat, built a wide network, drove sales, and expanded her brand. Don’t miss this eye-opening episode!

Finding the Answers You Need Through Self Education

When you don’t have all the answers and you aren’t an expert in your field, how can you grow your business? Many business leaders will gather people around them who are experts and leverage their skills to get the results they need. Then there are leaders like Candice who are so driven, they find the answers and self-educate along the way. This skill of self-education has led Candice to become the expert in social engagement she is today. She is quick to mention that she doesn’t’ know EVERYTHING but given enough time she will learn the subject herself or find someone who can help. Candice’s story is fascinating and inspiring! Don’t miss it – here on #SellingWithSocial

Three Game-Changing Lessons in Sales

If you are anything like me when you see success stories like Candice’s you often wonder, what would they say has contributed to their success? What lessons have they learned along the way? On this episode of #SellingWithSocial, Candice shares her top three game-changing lessons learned on her journey toward success.

1. Nurturing connections. Make friends and grow your network. Bring value to others so you can contact them when you need them most.
2. Focusing on your business. Make your business your focus. Don’t give it half effort, give it everything you’ve got!
3. Looking toward the future. Learn how to outsource and delegate what you can. Delegation can be your KEY to growth!

If you’d like to hear Candice expand on these lessons and more, make sure to listen to this episode – you don’t want to miss it!

How Can YOU Use The Power of Amplification?

What is your strategy for social engagement with your customer base using images and videos? I’m not talking about what your marketing team does, I’m asking you, as a salesperson. What, you don’t think you can use images and video to connect with your customers? Think again. On this episode of #SellingWithSocial, you’ll hear from Candice as she explains how she has leveraged her platform on social media to amplify her influence in sales. She drops a HUGE information bomb by revealing that we process images 60,000 times faster than we process text. How can you use this information to your advantage? Find out on this episode!

Outline of This Episode

• [1:22] I welcome Candice Galek to the podcast.
• [2:20] Candice shares her story.
• [7:00] What is Bikini Luxe?
• [13:30] Self-education and finding answers.
• [15:30] Top three lessons Candice has learned in business.
• [23:00] Candice’s love/hate relationship with LinkedIn.
• [33:20] The power of amplification. Images and videos go a long way!

Resources Mentioned

• Bikini Luxe’s website: bikiniluxe.com
• Candice’s Twitter page: twitter.com/bikinigeek
• Candice’s LinkedIn page: linkedin.com/in/bikini
• Candice’s Facebook page: facebook.com/candice.galek
• Movie: Minority Report

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