Professional Branding Advice – What To Do on LinkedIn When You Have Multiple Businesses

VengresoBlog Post Professional Branding Advice – What To Do on LinkedIn When You Have Multiple Businesses
Professional Branding Advice - What To Do on LinkedIn When You Have Multiple Businesses

Professional Branding Advice – What To Do on LinkedIn When You Have Multiple Businesses

Professional branding can be confusing on LinkedIn, especially if you have more than one company, business, or area of expertise. Viveka von Rosen, CVO of Vengreso, says that she is regularly asked what to do when you have more than one company, business, or area of expertise. That question is usually followed by, “Should I create more than one profile on LinkedIn?”

Her answer? A resounding NO!

Multiple profiles on LinkedIn can confuse your network, AND it goes against LinkedIn’s End User Agreement – so one of your profiles will face the chance of getting restricted and shut down.

Watch this video or keep reading to discover the solution to listing more than one position on your LinkedIn Profile.

Discover the solution to listing more than one professional position on your LinkedIn Profile with this article by @meaghanmae feat. the @LinkedInExpert #PersonalBranding #DigitalSales #LinkedInTipsClick To Tweet

Professional Branding on LinkedIn

Viveka says, “Building up the commonalities helps to make your message clearer.” Likely your businesses have something in common. Maybe they’re not in the same industry but think about the people you serve, what you offer, the skillsets you use, etc. Does anything match up?

Viveka recommends customizing these four areas of your LinkedIn Profile to boost your professional branding:

  1. Background image – Consider including multiple logos or highlighting your skillset. You also may want to include a phone number. To address all of your businesses, create a new number using Google Voice.
  2. Headline – Leave out your title and company in your headlines and showcase your skillset instead.
  3. Summary – You have 2,000 characters to tell your story. Think about the similarities in your different roles and find a way to tie everything together to create a clear message. Don’t forget to add a few relevant links to your Media section!
  4. Experience – Include the various companies you own or work for here and move them around as you see fit. Viveka says, “The first experience section should be the one you’re making the most money in.” Viveka holds multiple positions, companies, and gigs. Check out her profile to see how she manages her different experience sections from her position at Vengreso to speaking, blogging, etc.

As a multi-faceted professional you have a few options when it comes to branding yourself on LinkedIn. Make it easy for your prospects and profile readers to understand your professional brand by drawing the connections between your various positions for them.

As a multi-faceted professional you have a few options when it comes to branding yourself on LinkedIn. Find out what they are through @meaghanmae and @LinkedInExpert. #DigitalSelling #ProfessionalBrand #SellingwithLinkedInClick To Tweet

Is your team lacking in digital selling skills? Find out with a FREE Digital Selling Benchmark Assessment and see where they could use some additional training.

Meaghan Alvarado

Meaghan Alvarado is one of Vengreso's freelance social media and content writing masters. She participates as a valuable member of our social media client content writing team, managed employee advocacy, and video marketing programs. Her more than ten years of experience in sales and digital marketing afford her the business acumen and insights to communicate our messages effectively with amazing results. In her spare time, you can find her practicing or teaching yoga, or watching Shark Tank alongside her husband and three dogs.

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