It’s Been Quite a Month for LinkedIn News

VengresoLinkedIn for Leaders It’s Been Quite a Month for LinkedIn News

It’s Been Quite a Month for LinkedIn News

Wow, it has been a busy month at the world’s No. 1 social network for Business. In case you are not a 24 x 7 LinkedIn geek like me, here is a quick list of major events and how they might impact you in 2017.

NEW OWNER – Microsoft, the world’s biggest software company, closed its acquisition of LinkedIn last week. This paves the way to Microsoft to begin leveraging LinkedIn data on 475M professional in its popular productivity software like Office 365 (Word, Excel, PowerPoint,…) Perhaps the biggest impact will be seen in the CRM arena as this data instantly gives Microsoft Dynamics a competitive advantage over market leaders Salesforce.com, SAP, and Oracle. Watch Jill Konrath and I discuss the topic on this webinar recording.

2. NEW DESIGN – A few months ago, LinkedIn announce that the biggest design change in its 14-year history would begin rolling out at the end of the year. The new interface is meant to mimic the mobile interface (which accounts for more than half of LinkedIn interactions). True to its promised timing, my account switched over two days ago to the new design. Many of the features popular with users of the free version are gone – likely a move to push people up into the premium Sales Navigator product. For a complete rundown of the new interface and how to leverage it, register for my January 24 webinar – LinkedIn’s Biggest Design Change Ever – What Sales Execs & Teams Need to Know

3. NEW AD SERVICE – LinkedIn recently made Sponsored InMails available to anyone. The ability to send target promotional emails to a targeted list of LinkedIn members has been available to big ad spenders ($XX,XXX/month) for more than a year. Now, anyone can do it via LinkedIn self-serve advertising portal. Like all media, I am sure this will go through the same maturation process of:

  • Valuable medium for user communication
  • Discovered by advertisers
  • Ruined by spammers

There are bound to be more changes coming in 2017. If you want to stay up-to-date on them all, connect with me on LinkedIn and/or join my Mail List.

Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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