Reaching Out to Buyers When They’re Inactive on Social Media
Are you unable to reach your buyers on social media while conducting your digital prospecting? They might not be there. OR, they could be passive users like 90 percent of executives who mostly only consume information on social media. This can make reaching out to buyers difficult.
In this video, Mario Martinez Jr. and Bernie Borges, two of Vengreso’s Co-founders, talk about how to reach buyers who are not active on social media. Keep reading or watch the short digital selling coaching video below to learn how to connect with your prospects who aren’t engaging on social networks.
Tips for Reaching Out to Buyers Who Aren’t on Social Media
If you’re targeting executives in your sales prospecting, you’ll encounter many people who aren’t using social media for business. Mario points out a valid question, though, in the video above – Do they have email? If they’re doing business in the 21st century, I think it’s fair to say that they do. And if they don’t, they probably shouldn’t be a buyer.
Bernie and Mario recommend selling with video to engage these buyers. You can send them an email with a video attached and interact with them face-to-face. It’s an excellent way to build the relationship and develop trust.
“The key here is making sure that we understand the world of selling and buying has completely changed—there’s no one-size-fits-all for prospecting.” Successful modern sales strategies incorporate an omnichannel approach that includes a combination of the following and others:
- Phone calls
- Social media
- In-person meetings
- Online meetings
- Video messages
- Text messages
For more valuable advice on digital selling, sign up for our upcoming four-part webinar series to learn all about the Four Principles to Selling Success Using Digital Channels.