Ridiculously Good Content Not an Option

VengresoContent Marketing Ridiculously Good Content Not an Option
Ann Handley - Good writing the reader.

Ridiculously Good Content Not an Option

Ann Handley began her content career at the tender age of 8, writing for a local newspaper. She went on to report for the Boston Globe, is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer.

Ann’s latest book, which she describes as “giving birth to a Volkswagen,” is a Wall Street Journal best seller titled “Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content.”  Ann is also the best selling author of “Content Rules” along with the witty and charming C.C. Chapman, a widely recognized content marketing expert.

Everybody Writes Ann Handley

ann-handley-inside-image

 

On This Episode You’ll Discover:

  • Why Bernie didn’t expect to like Ann’s book about writing – but loves it!
  • That writing is a huge opportunity for everyone, and employers are wrong to squash it
  • How to become a better writer
  • Why using fewer words leads to bigger impact in a content-saturated market
  • The importance of hiring a designated editor to elevate corporate content
  • How a company’s subject matter experts can contribute to storytelling
  • Ann Handley’s guidelines for social media writing
  • What “brand journalism” is and how to approach it
  • The one thing Ann would change about how business is done today

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.

In Volume 2 of the Social Business Journal, we’ve partnered with Cision to deliver a How-to Guide in Influencer Marketing. In addition to a 3 step process to build your influencer marketing strategy, you’ll also hear from 21 business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.
Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer, and speaker. He has a passion for communicating the value of aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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